No public Twitter messages.
Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference
Wednesday, April 24, 2013
Last week, our team attended the Nonprofit Technology Conference in Minneapolis! We are posting our recaps and resources from the conference over on the Tendenci website. For The SEM Blog, we’ve included some tools from speaker Justin Cutroni of Google. Justin presented on Google for Nonprofits and Smart Data. The Schipul/Tendenci team at NTC 2013! Analytics tools for nonprofits (really any organization can benefit from these tools!): 1. Cross Domain Tracking Many sites we work with (including our own!) is made up of multiple domains. The multiple domains can be tricky with reporting because reports falsely list bounces and referrals as…
7 Takeaways from the #Bingle Panel at #SXSW Featuring both Google & Bing
Thursday, March 14, 2013
Google has done a fantastic job of putting Matt Cutts out there as the face of the web spam team – and he is also the face who delivers updates about Google’s work and algorithm updates to the web at large. The crowd at the “How to Ranke Better in Search” #bingle panel at SXSW was reflective of the presenters’ reputations. The other panelist was Duane Forrester of Bing – whose specific role is product manager of Bing Webmaster Tools, and the panel was moderated by Search Engine Land’s Danny Sullivan. I was seated in the crowd of overflow seating so I technically didn’t see the…
SEM 2013 Tune Up Checklist for Your Website
Thursday, February 7, 2013
2013 is in full swing (can you believe it’s already February?) and the beginning of the year is a great time to audit your Search Engine Marketing efforts for 2013. We’ve put together a checklist of items to review! 1. Double Check Your Goal Tracking in Google Analytics Throughout the year you have probably launched new campaigns and landing pages, and there may be new contact forms on your site. Make sure all of the forms on your website are added as Goals, and all of the confirmation URLs are correct and tracking properly. To get to your Goal Settings, on the…
UX Best Practices for Solid SEO
Friday, October 12, 2012
Last week, Wednesday Oct. 3rd to be exact, myself and a few other Schipulites attended the Interactive Strategies Psych Conference (IS 12). Every session centered on human behavior, decision making and how to market products and campaigns in a way that has your end user in mind. I feel like one session in particular stood out to me as something the rest of you search engine marketers out there may find as interesting as I did. That session was Annette Priest’s “Keeping it Real, UX for Interactive Marketers.” Annette had a ton of interesting points related to UX, but her…
