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Archive for 2007

Top Trends in Search in 2007 – Yahoo

posted by Jason McElweenie
Tuesday, December 4, 2007

Yahoo released their top search trends for 2007 yesterday and its a great break-down of how 2007 played out. The middle East, Britney Spears and new technology reined supreme in 2007

Rounding out the top news searches of 2007 was searches for cell phone footage of Saddam Hussein’s final moments. 5 of the top 10 searches were about the middle east; Iran, Iraq, Oil and Gas prices and Afghanistan still played heavily in peoples minds.

Yahoo’s Top Ten News Searches 2007

  1. Saddam Hussein
  2. Iran
  3. Iraq
  4. President George W. Bush
  5. Oil and Gas Prices
  6. Barack Obama
  7. Hillary Rodham Clinton
  8. San Diego Fires
  9. Afghanistan
  10. Virginia Tech

Of course people are still concerned with what Hollywood harlot has done what lately. Even though her album flopped and she has yet to have a press conference to defend herself Britney Spears holds onto the top spot of celebrity searches. A look at the list and it seems people are still amazed at famous train wrecks.

Yahoo’s Top Ten Celebrity Searches 2007

  1. Britney Spears
  2. Paris Hilton
  3. Anna Nicole Smith
  4. Vanessa Anne Hudgens
  5. Nicole Richie
  6. Amy Winehouse
  7. Rosie O’Donnell
  8. Tara Conner
  9. Michael Vick
  10. Owen Wilson

Technology was huge this year. The release of innovative devices like the iPhone and Wii had people racing to the search engines to try and get their hands on these coveted devices. 2007 also marked a coming of sorts for two little used websites. Wikipedia, a ‘multilingual, web-based, free content encyclopedia project’ fell into huge favour as a reliable reference source in ’07. Another coming out party was for the social site Facebook. A one time ‘invite only’ site for college students they opened their doors and sat back and counted the money as companies such as Microsoft came knocking at their door.

Yahoo’s Top Ten Tech Searches 2007

  1. YouTube
  2. Wikipedia
  3. Facebook
  4. iTunes
  5. iPod
  6. iPhone
  7. Nintendo Wii
  8. Xbox
  9. Sony PlayStation 3
  10. Guitar Hero

Social bookmarking site reports some trends for 2007 also. Design tops the list with users eager to find out what the new trends in graphic design will be. Technology also faired well with users. HDTV, Games, Music and Web 2.0 round out the top 5

Top Ten on 2007

  1. Design
  2. HDTV
  3. Games
  4. Music
  5. Web 2.0
  6. Video
  7. Ubuntu
  8. Travel
  9. Photography
  10. Mac


Jason McElweenie

For more information please contact the Search Engine Marketing Team at Schipul –

FREE Search Engine Marketing Training Available – Houston, TX

posted by Jason McElweenie
Tuesday, November 20, 2007

Are you wondering why your competitor’s are showing up before you in the search engine results pages (SERPs) when someone is looking for a product or service your company provides?

How can you increase your site’s ranking in Google and Yahoo?

What do the search engines spiders look for when crawling a site?

What is a paid placement campaign and how can you start one today?

If you’ve been asking yourself any of the above questions then you need to join us in the Introduction to Search Engine Marketing Class provided by Schipul on Wednesday November 28, 2007 from 10 AM – 12 PM in the Houston Office at:

11757 Katy Freeway
Suite 930
Houston, TX 77079
(281) 497-6567

Seating is limited to 10 so save your seat today by registering online here: 

Don’t miss out on this great opportunity to learn how to increase your web site’s ranking online.

Have a Happy Thanksgiving and hope to see you there!


Annisa Chan

For more information please contact the Search Engine Marketing Team at Schipul –

Video Units – Google Adds Videos to AdSense Program

posted by Jason McElweenie
Tuesday, October 9, 2007

What happens when the worlds largest search engine and the worlds largest video site join forces? Well first they catch their breath and then Google tries to figure out how to pay the $1.65 billion tab for acquiring YouTube. The newest idea to come out of Google is an addition to their AdSense program, something called Video Units.

If you are running an AdSense program on your site you can now offer a video channel from YouTube. AdSense users need to sign into their accounts and choose the new Video Units link under the AdSense Setup tab to get started. This will take users to a page explaining Video Units and you will be asked to agree to terms and then its off to YouTube where you will need to reconcile AdSense account with YouTube. If you already have a YouTube account you just need to sign in and follow the prompts. If you do not have a YouTube login you can easily create one for free here

Check out this video from Google explaining Video Units.

Video is all the rage right now so I’m sure this new model will make lots of money but this isn’t for everyone. The slightly customizable designs are a little chunky. You can choose from 9 different color schemes and 3 different sizes, there doesn’t seem to be a way to declare your own color scheme so beware.

The video above mentions that they are working with ‘select YouTube partners to deliver content’. This means that only YouTube partners ‘who have chosen to make their videos available to publishers in the AdSense network along with targeted advertising’ will have their videos shown on your site. If you are not a partner it looks like you cannot add your videos to your site using Video Units. If you are a partner it looks like you can now generate double the revenue, well theoretically.

When users set up their Video Units they are asked to target specific video content they want on their VU. These are broken down into 3 types of video content, which Google explains here

    1. Selecting individual content providers, YouTube partners who have chosen to distribute their videos to publisher websites along with targeted ads
    2. Selecting content categories, topics and themes of video content you’d like to show on your site
    3. Automatic targeting, in which the video content you display will be automatically targeted to the content of your site. You can assist the targeting by providing relevant keywords.

So depending on your site and your involvement you can pinpoint what type of video content you can show. This is good for the micro-manager and the auto pilot. I’ll let you decide which one you are

For more info on Google AdSense Video Units check out their Help Center


Jason McElweenie

For more information please contact the Search Engine Marketing Team at Schipul –

So you’ve heard us talk about our monthly Search Engine Marketing Class…interested? 

We have two classes coming up! 

Seating is limited so register today and don’t miss out on some important information that can help you increase your site’s ranking!

For the out of town folks we have a webinar coming up on Wednesday, Oct 10, 2007 at 1:30 PM Central Time.

You can register for this Search Engine Webinar by visiting our training calendar or by clicking here:

For those of you that are in Houston.  Please join us for an in-house SEM training at our office on Wednesday, Oct 24, 2007 at 10:00 AM.

Please find more info and register for it at:

Remember, the ultimate goal of the Search Engines is to bring people the most relevant information and you want your site to be there when someone is looking for your products and services.

So, sign up now and Don’t miss out!


Annisa Chan

For more information please contact the Search Engine Marketing Team at Schipul –