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Archive for February, 2008
Google Leap Day Logo and How Kids Create Their Own
Friday, February 29, 2008
Google is always coming up with cool logos for their homepage for holidays and special occasions.
Here’s today’s for Leap Day!
Also you can register your school -age children to participate in a Google Doodle Contest!
It’s a competition where students from grades K-12 can play around with the Google Logo and see what they can come up with.
Here’s the information you’ll need to get your child’s school registered.
http://www.google.com/doodle4google/info.html
Don’t miss out on this opportunity for your child’s creativities to be show cased on Google’s home page.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Where Do Search Engines Get Your SERP Description from?
Friday, February 29, 2008
First off what is a SERP?
A SERP is the Search engine Results page…the page of results you see when you do a search in any of the search engines.
Now…where does the search engines get the description you see showing below your listing?
Most of the time the search engines will take it from your Meta Descriptions tag. Now, in a previous post we talked about how the Meta data are not as important as it used to be, but you still and should make sure it is there, since the search engines algorithms are always changing you want to make sure you have the bases covered.
Here are some other ways the search engines may get your web site description for your search listing:
Google – Mainly use the meta description tag but if you don’t have one, they will take a sentence from your web page that contain that particular keyword that the person is searching on. OR they may even use your description from the open Directory DMOZ.
Yahoo! – Will take some part of your meta description and part of a sentence on your web page that contain the keyword phrase. Again, if there is no meta description in place, it will go to the Yahoo Directory listing.
MSN/Live – Will use the meta description or the first sentence that contains the keyword phrase.
Things to remember:
Make sure your meta description has your keywords in there. Don’t try to stuff it with keywords though, the user will see this too so it is not just for the search engines to read.
If possible, make sure the first sentence of your web page has the keyword phrase in the content.
Check your DMOZ and Yahoo Directory descriptions and make sure it still pertain to your business, if not you can request to edit it.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
SEM Blog – Let Us Know What You Want To Hear
Thursday, February 28, 2008
Hi, I’m Annisa Chan from Schipul the Web Marketing Company. Welcome to the Search Engine Marketing blog. This blog is designed to help you understand new technologies and trends of online marketing. As with anything in life the Internet and marketing online is always changing, with that new questions arise all the time. That’s where we come in. If you have any questions about something or would like us to cover a new technology or service let us know.
Drop us a line at sem@schipul.com and let us know what you want
Thanks
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Google Talk with Your Site’s Visitors
Wednesday, February 27, 2008
Google is always looking for ways to improve their products and well they’ve done it once again.
Ever visited a site and wanted to talk to someone immediately without having to pick up the phone or fill out a contact form and wait for a reply?
Well, it’s now possible for your site visitors to talk to you.
Google Talk has a new feature. You can now chat with people you do not know with the new Google Talk Chatback Badge right on your web site and blogs. All you have to do is add a small amount of code to your web site or blog and you’re ready to go.
When visitors visit your site they will see a badge like this: 
Image was taken from http://googletalk.blogspot.com
This allows your site visitors to contact you and talk (if you’re signed on and actually there) or they will see your away message and try to catch you at another time.
What’s great about it, is that it is private, not public like comments and it is a one on one conversation. Meaning if you’re chatting to two different visitors, they are on two different windows so visitor A do not know that you’re chatting with visitor B and they can’t see each other’s conversations.
You must have a Google Talk account to implement this on your web site, but your visitors do not. Sign up for a Free GTalk account now if you do not already have one.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
