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Archive for March, 2008
Google Going Non-Profit
Friday, March 21, 2008
Google has officially announced Google For Non-Profits – a place where you can get tools to promote and advance your non-profit organization online.
Some of the cool things you can do are:
- Have Google hosted email at your own domain
- Online donations with no transaction fees until 2009
- Run free online advertising through Google Grants program
- Start a blog
- Group Chat
Find out more about Google for Non-Profits and how you can get started today!
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Keeping Up with the Search Engines
Wednesday, March 19, 2008
Yahoo! and Microsoft continue their game of chess concerning Microsoft’s unsolicited takeover proposal of Yahoo! on January 31 2008. News came out of Yahoo! yesterday that they are projecting to ‘roughly double operating cash flow over the next three years.’ This news was apparently presented to the Yahoo! board of directors back in December of ’07 a month or so prior to the Microsoft ‘offer.’
From Yahoo’s official Shareholder report.
They state numbers considerably larger than Wall Street projection.
"Yahoo! is positioned for accelerated financial growth." States Yahoo! CEO Jerry Yang.
Let the games begin!
Who knows when this will all be over and in the meantime it won’t really make that much of a difference for those that are running PPC. Many people fear putting money into Yahoo!’s and MSN ad platforms and this will only continue until this one has been played out. One thing we do know is that competition is good and if MSN needs Yahoo! to compete with Google we’re all for it, provided that they continue to offer services to help grow our businesses.
What’s Next for Search Engines and You?
For the smaller businesses out there wanting to run Pay-Per-Click and are not sure where to spend your money look to Marketshare for your answer until this chapter is over. Google still has an 80% marketshare of all search engines.
For more on who is who in the Search Engine world check out this post on Meta Tags and Search
The Big Three and How They Are Doing
Below are screenshots of how Yahoo!, MSN and Google have been doing in the stock market the past 6 months.
MSN(MSFT) went up but have come back down to just above where they were six months ago.
Yahoo!(YHOO) stock was nosediving until the takeover news where it spiked.
Google(GOOG) on the other hand continues a downward trend since the beginning of ’08.
It will be interesting to see how this plays out
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Free Search Engine Marketing Class – March 19, 2008
Monday, March 10, 2008
Do you have a web site but it is no where to be found online?
You’ve heard of search engine marketing but just not really sure on how to approach it?
You’ve got your Meta data tags, but what else is there?
What are the SEO Trends of 2008?
If you’ve asked or wondered about any of the questions above, then it’s time to sign up for a FREE Search Engine Marketing Class at Schipul- The Web Marketing Company on March 19 from 10am-12pm.
By the time you leave you’ll be able to:
- Understand how the search engines work
- Know the difference between SEM and SEO
- How to optimize your site ethically
- How to start a paid placement campaign
- Explore the new SEO trends of 2008
These are just a few things you’ll be able to do after the class.
Don’t miss out on this great opportunity to climb above your competition online.
Register Now and save your seat!
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Official Landing Page Load Time Update from Google AdWords
Friday, March 7, 2008
Yesterday we told you about the new factor that Google will implement in to its Google AdWords quality score.
Last night Google emailed out the official announcement to its advertisers.
So why are they doing this? Here’s Google’s answer:
Two reasons: first, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. 
Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.
The changes will take in affect in the next few weeks so keep an eye out for it on your Keyword Analysis page. Google say they will notify us when it is available, so that’s good…no big surprises 
When this factor does become available you will have one month to make the necessary changes to your page load time if it does receive a low score.
Find out how you can improve your landing page load time here from Google.
Read this article for a full detailed explanation of page load time and how it will affect your AdWords quality score.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
