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Archive for April, 2008
SEO Tools for Firefox
Wednesday, April 30, 2008
There are a host of add-ons that you can – well – add on to the Firefox broswer that can help you monitor the activity of your site. Below is an incomplete list of Firefox add-ons.
Firefox
First you are going to need the Firefox browser if you don’t already have it.
Firefox is an open-source browser. What that means is that you or I can modify how it acts on the internet. This isn’t possible with Internet Explorer. Firefox has been able to open up their code so other developers can modify and in turn enhance your web experience. I highly recommend it
SEO for Firefox
From SEO guru Aaron Wall, SEO for Firefox lets you "See important competitive research and search engine marketing data directly inside Google and Yahoo Search Engines. Install it here
Compete Toolbar
Check out your PageRank and even get an idea of traffic to your site in your browser. Click on the Snapshot link and you will be taken to Competes site where you can measure your site against other sites. Get it here
These are just a few to get you going and we will have a more exhaustive list as more and more of these become available
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Google Business Channel on YouTube
Wednesday, April 30, 2008
You can now watch different videos on new features and tips for your Google AdWords campaign, website optimizer, click fraud and even how to add negative keywords to your campaign all in one place – The Google Business Channel on YouTube.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Microsoft to Yahoo! Employees – We Want You to Stay
Wednesday, April 30, 2008
The Wall Street Journal is reporting that Microsoft is to ‘Devote $1.5 Billion to Retaining Yahoo Employees.’ WSJ reports that the ‘plan was revealed in court transcripts regarding a suit by shareholders against Yahoo’s directors.’ According to the report Yahoo directors are being sued by shareholders . They ‘feel that Yahoo hasn’t responded in good faith to Microsoft’s bid.’
And so continues the ongoing saga of the search engines. For those keeping score at home that puts the Yahoo price anywhere between 45.5 to 47 billion and that really is chump change isn’t it? Is there anyway that that could have a trickle down effect for those of us that advertise on both Microsoft and Yahoo’s ad platform? That brings up a good question, once this takeover is finished with will we have ONE interface at which to edit our campaigns for both MSN & Yahoo? No official word yet.
One thing we do know is Microsoft has it’s check book open and their pen is cocked
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Introduction to Search Engine Marketing Webinar
Tuesday, April 29, 2008
Want to know how you can get your target audience to find you in the search engines?
Come join us for a Free Introduction to Search Engine Marketing Webinar on Wednesday May 28, 2008 starting at 10 am central time.
During this webinar we’ll cover:
- How does a search engine function, what is it’s purpose and what are algorithms?
- What is the difference between search engine marketing and search engine
optimization? - How do I optimize my Web site ethically and strategically?
- What are natural listings?
- What strategy is involved in a paid placement campaign setup?
- Why don’t I appear at the “top” in Yahoo! and Google and why is this OK?
There is no charge for this search engine marketing training.
Seating is limited to 20 for this session and will be assigned on a first-come, first-served basis, so register TODAY!
Additional search engine marketing training sessions will be offered in the future to accommodate all who are interested. Please check on our training calendar for the next in-office SEM training.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
