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Archive for April, 2008
Yahoo Changes Minimum Bids
Yahoo! recently made an update to their sponsored search advertising.
The minimum bids are no longer fixed at $.10. Your minimum bids are now based on a number of things such as the quality of your ads and the value of the keywords. So, it can be higher or lower than $.10.
Why are they doing this? The ultimate goal of any search engine is to bring the end user the most relevant search results and that includes ads.
If you’re a current advertiser, you’ll be receiving email notices in your inbox giving you a heads up.
You’ll also be able to see this in your Alert box when logged in to your account.
Keywords that are below the minimum bid will be inactive until you make the changes.
For more information on this change, please see Yahoo’s official post.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Free Search Engine Marketing Training – April 23, 2008
It’s that time again, we’re offering our monthly Search Engine Marketing class to help you understand how to optimize your web site so that it can be found by your audience.
Don’t miss out on your chance to learn a few tips that can help you leap above your competitions.
Here are some of the things you’ll learn:
- How the search engines work
- What exactly is SEM and SEO and how are they different
- What is White Hat and Black Hat SEO
- How to start a paid placement campaign
- What is Google Analytics and how to set one up for your site
- New SEO trends
Be sure to sign up and join us for this Free informative SEM class in our Houston Office.
For questions and or directions please feel free to contact us.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
The Search Engine World is Heating Up
Call us big geeks but we have been enjoying the public but rather courteous skirmish between Microsoft and Yahoo! If you aren’t aware of what is going on I’ll give you a run down on things so far;
January 31 2008
Microsoft bids 44.6 billion($31/share) in a cash and stock bid to acquire Yahoo! Yahoo! calls it "’unsolicited’ but did not reject it."
March 17 2008
Google CEO Eric Schmidt in a ‘going through the motions’ thing ‘calls the bid ‘bad for the internet.’ – duh
March 18 2008
Yahoo! states it’s operating cash flow over the next three years will double from $1.9 billion to $3.7. They also state that Yahoo! will generate $8.8 billion in revenue in 2010. This plan was presented to the Yahoo! board in December a full month and half before Microsoft’s take over bid.
Cut to Early April 2008
Microsoft CEO Steve Balmer sends Yahoo! a letter telling them to take the now $41 billion or expect a hostile take over. Now things are getting a little hotter.
April 9 2008
- Yahoo! stuns some by announcing that it will test run Google’s AdSense in it’s search queries. This will help Yahoo! make money with out really doing anything.
- Yahoo! close to a deal with Time Warner’s AOL
- Microsoft is also in talks with News Corp in combining efforts to take over Yahoo!
So What’s Next?
Will Microsoft win the battle or will Google find a way to buy most of Yahoo! before that happens? One thing we know for sure if Microsoft and News Corp(they own the horrible social network known as MySpace) get there hands on Yahoo! and it’s services like Flickr we may just have to give up the internet entirely. Just kidding but Mr Balmer and Mr Murdoch if you do get your wishes please leave all the cool things about Yahoo! alone.
Yahoo Stock vs Microsoft Stock
This is a snap shot of Yahoo stock vs Microsoft stock over the last 3 months.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Google AdWords – Beware of False Emails
Lately we have been receiving emails from Google asking us to update our billing information. Usually this is a Phishing attempt making users log into a site that looks similar to a real site but is really a site hosted by scam artists, we will refer to them as the Scum of the Earth. They trick you into inputting your email, password and credit card information into their system. They can then take that information and use it however they see fit. These people are truly the Scum of the Earth.
Google has been relatively immune to such attacks but the SCUM is getting better and better at what they do.
Below is an email from such SCUM.
In this email they provide a link(disabled for security). This link does not go to Google Adwords instead it goes to http://adwrods .google .select .175ja1 .cn /select /index.html. You can find this out by hovering over the link in your email. A window should popup showing the actual link.
Let’s take apart that link
The actual site it goes to is 175ja1.cn. AND it starts off with Adwrods.
This message was sent from a notification-only email address that does not accept incoming email. Please do not reply to this message.
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Dear GoogleAdwords Customer, In order to update your billing information, please sign in to your AdWords account at https://adwords.google.com, and update your billing information. Your account will be reactivated as soon as you have entered your payment details. Your ads will show immediately if you decide to pay for clicks via credit or debit card. If you decide to pay by direct debit, we may need to receive your signed debit authorization before your ads start running, depending on your location. If you choose bank transfer, your ads will show as soon as we receive your first payment. (Payment options vary by location.) Thank you for choosing AdWords. We look forward to providing you with the most effective advertising available.
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The Google AdWords Team No virus found in this incoming message. Checked by AVG. Version: 7.5.519 / Virus Database: 269.22.1/1352 – Release Date: 3/31/2008 10:13 AM
This is a simple little email that can cause so much damage so please beware of people -nee SCUM – trying to get your information.
These types of scam are run by the worst type of people the world has ever seen. Typically they pay people in third world countries to create and distribute these types of emails and all the other Spam emails you get. Unfortunately it is almost impossible for us to stop this type of Phishing due to the current world economic climate. People in third world countries need to eat and when you have desperate people that will do almost anything then you have SCUM that will take advantage of them.
Phishing – How Can You Help?
Senator Patrick Leahy introduced an anti Phishing bill in 2005 that should help us fight those amongst our borders but what do we do about the SCUM that live in under governed nations? Well that’s the hard question. The first thing that comes to mind is some Indiana Jones type person but he doesn’t exist. Thankfully Blackwater does. I’d be willing to invest a small amount of money if you are to hire Blackwater to eradicate SCUM. I think if everyone who gets these emails pitched in 50 bucks we could rid ourselves of all spam email.
I know that seems impossible but ‘dare to dream’ right?
We may not have a fool proof way of ending these types of emails that trick us into giving away our information but we can educate ourselves to the tricks and dangers of Phishing. If we can become smarter than SCUM than we can hopefully stop them from ripping off innocent people.
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Back to Indiana Jones; I can see action movies in the future where the Bad Guys are all spammers and the Good Guys have to travel to far off mountain caves to take them out.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com