Think that will change behavior? Heck yeah. RT @graywolf: 3 ads + local 10 block serp Using instant http://post.ly/wOAo #
Archive for April, 2008
Introduction to Search Engine Marketing Webinar
Tuesday, April 29, 2008
Want to know how you can get your target audience to find you in the search engines?
Come join us for a Free Introduction to Search Engine Marketing Webinar on Wednesday May 28, 2008 starting at 10 am central time.
During this webinar we’ll cover:
- How does a search engine function, what is it’s purpose and what are algorithms?
- What is the difference between search engine marketing and search engine
optimization? - How do I optimize my Web site ethically and strategically?
- What are natural listings?
- What strategy is involved in a paid placement campaign setup?
- Why don’t I appear at the “top” in Yahoo! and Google and why is this OK?
There is no charge for this search engine marketing training.
Seating is limited to 20 for this session and will be assigned on a first-come, first-served basis, so register TODAY!
Additional search engine marketing training sessions will be offered in the future to accommodate all who are interested. Please check on our training calendar for the next in-office SEM training.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Yahoo Changes Minimum Bids
Thursday, April 24, 2008
Yahoo! recently made an update to their sponsored search advertising.
The minimum bids are no longer fixed at $.10. Your minimum bids are now based on a number of things such as the quality of your ads and the value of the keywords. So, it can be higher or lower than $.10.
Why are they doing this? The ultimate goal of any search engine is to bring the end user the most relevant search results and that includes ads.
If you’re a current advertiser, you’ll be receiving email notices in your inbox giving you a heads up.
You’ll also be able to see this in your Alert box when logged in to your account.
Keywords that are below the minimum bid will be inactive until you make the changes.
For more information on this change, please see Yahoo’s official post.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Free Search Engine Marketing Training – April 23, 2008
Friday, April 11, 2008
It’s that time again, we’re offering our monthly Search Engine Marketing class to help you understand how to optimize your web site so that it can be found by your audience.
Don’t miss out on your chance to learn a few tips that can help you leap above your competitions.
Here are some of the things you’ll learn:
- How the search engines work
- What exactly is SEM and SEO and how are they different
- What is White Hat and Black Hat SEO
- How to start a paid placement campaign
- What is Google Analytics and how to set one up for your site
- New SEO trends
Be sure to sign up and join us for this Free informative SEM class in our Houston Office.
For questions and or directions please feel free to contact us.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
