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Archive for May, 2008
The SEM Blog Tumbls!
Friday, May 30, 2008
In an effort to keep you well informed of all things web marketing focused we have created a SEM blog Tumblr account.
What is Tumblr?
Well, think of it as cross between a blog and a twitter account. Or a cross between a vlog and a micro-blog. Too confusing? Think of it this way; another great way to generate traffic to your site. How? There are a myriad of ways so lets break it down
Should I use Tumblr?
Simple answer is Hell Yeah! The long answer is yes and here’s why; it can help you generate more traffic to your site and here’s how;
A simple way is to post little summaries about your site and/or news about services or products. You can also post links to sites that you like or links to news about new innovations in your industry and your take on it.
You can also set up your account to capture traffic from other sites such as Twitter, Digg and YouTube to name a few. The biggest plus I can see for our clients is to import your RSS feeds as a Tumblr stream. Sound confusing? It isn’t. Your Tendenci site comes equipped with fully functional RSS built right in. For instance if we wanted to promote all the articles on Schipul.com we would import our articles RSS link http://www.schipul.com/en/rss/articles/ (you can easily change schipul.com to your own URL to get the same feed for your site. Don’t use articles? Maybe you post a lot of events or jobs, simply go to your RSS index page and copy the link to that particular section of your site http://www.schipul.com/en/rss/index/. Again, substitute your own URL instead of scipul.com in the previous link to get to your page.
Once you import your feed it takes Tumblr a little bit to gather that info and display it on your page so don’t get discouraged.
Why Tumblr Works
The great thing about Tumblr is you can choose to have your RSS feed as just a link or links with summaries that gives not only users a point of reference but it also gives search engines that coveted content they so desire and it isn’t considered duplicate content.
Try Tumblr out and let us know if it is helping your site
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Yahoo! New Minimum Bid Webinar Available
Thursday, May 29, 2008
If you’re managing your own Yahoo! Paid Placement Campaign and need help with the new minimum bid structure, Yahoo! has released their Webinar on this topic to better help advertisers with understanding why they’re doing so and where you can go in to your account to update your bids.
The Webinar will go over some of these topics:
- Minimum pricing update
- Update on interface
- Best practices to use
- General Yahoo! account questions people have asked
You can find the achieved webinar here:
https://www.meeting.corp.yahoo.com/p31795888/
This Webinar is about an hour long.
You can also visit the Yahoo! Search Engine Marketing Blog for the most updated information.
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
Search Engine Marketing Webinar – Wed May 28, 2008
Thursday, May 22, 2008
Just a reminder that we’re offering a Free Search Engine Marketing Webinar class next Wed May 28, 2008 at 11:00 am Central Time. (The time has changed from previous post) 
From the desk of your own home or office you can learn how the search engines work and tips on how to better optimize your Web site to gain search engine ranking above your competition.
Or you may have already optimized your Web site and is ready to start a paid placement campaign but not sure how…
Join us for this Free SEM Class and take away information that will help get your Web site found and bring in more targeted audience.
Save your seat by registering here: http://www.schipul.com/en/cev/?343
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
