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Archive for October, 2008

Google Display Ads

posted by Jason McElweenie

Thursday, October 16, 2008

Google recently released an easy and fast way to create your own display ad in AdWords. To get started log into your AdWords account, navigate to your Ad Groups and you should see a notification to create a ‘New online campaign.’ Once you are there you can choose from a variety of templates such as Entertainment & Media, Financial Services, Retail, Travel, Direct Response and Interactive. If you have your own creative you can upload it to their system. If you need help with creating Google Display Ads let us know!

Look How Easy it is to Create Google Displays Ads!

Choose Your Demographic

Before you have your ad just right you’ll need to make sure it gets in front of the right people. Use the Placement Tool to choose the right demographics for your ad.

Placement Tool

Creating an Ad

Now that you have your demographic you can choose from predesigned templates or upload your own or your Schipul designed creative into Google Adwords. Choose your ad text, upload your logo and then set your budget.

Google Display Ads – Wow That Was Easy Now What?

Like any type of marketing you want to be sure that it is effective and the only way to do that is to measure your traffic. One of the newest reports in the Google AdWords stable is the PPR or Placement Performance Report. Sit back and let your ads run for a week or two, run this report and see where your ads are hitting them out of the park and see where you are striking out.

Don’t get discouraged if some sites don’t bring you any traffic. This happens all the time and the beauty of having reports like these is recognizing where you aren’t performing and stopping it

Google Display Ads Tutorial Video

Jason McElweenie

For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com

MySpace Launches myAds

posted by Jason McElweenie

Monday, October 13, 2008

MySpace is set to launch myAds tonight. What is myAds? It’s MySpace’s version of Google AdWords or Facebook Ads, allowing you to run your own advertising over their network in the form of display ads(no word yet on when they will get text ads).

So how does it work? First off you’ll need to have a MySpace account to send traffic to. Once you have that set up a myAds account and create a campaign. Once you name your campaign you need to create an ad. myAds come in two template choices – banner – 728 x 90 or block – 300 x 250. You can also create your own add and upload it to the site. Next up is choosing your demographic or audience to advertise to. Once you target your audience your ad appears on MySpace, people click on it, they visit your profile and they then give you money! It’s as easy as that, well not quite. The part about them giving you money is just a perfect world situation.

Is myAds right for me?

That depends on what you do. MySpace was started to promote bands and individuals signed up so they could comment on bands pages. Soon other people were flocking to MySpace and it became the epicenter of cool online. For some people, mostly young, MySpace was the center of the universe but due to a few factors, mostly new sites and the shear ugliness of MySpace, its grow to slowly declined over the last year. What are the new sites? Well there are a few out there like Virb that are visually more appealing but the site that really stole their thunder is Facebook. Facebook is simply more open to the end user to manipulate and socialize than MySpace. With MySpace you can comment on or in some cases spam a users profile. Facebook has opened its door to developers and allowed anyone to create an application that lets users interact with one another. Some are cool but honestly most of them are pretty damn annoying like the Super Poke function. I really wish that one would go away.

Should I advertise on myAds?

That depends on what you do. The median audience for MySpace is a young person who is into music. If your end user doesn’t fit that demographic i.e. You sell gas storage space for the energy sector myAds and MySpace might not be for you. Facebook wouldn’t necessarily suit your needs either. In that case you would want to stick with Google AdWords. If your end user fits that mold do a little research and see if you need to advertise on MySpace or Facebook or both.

How do I choose myAds over Facebook Ads

Below is a Google Trend report on MySpace vs Facebook based on how many searches each site gets. As you can see in the early part of this year Facebook has skyrocketed past MySpace in search results. More people looking means more eyes on your ads.