Think that will change behavior? Heck yeah. RT @graywolf: 3 ads + local 10 block serp Using instant http://post.ly/wOAo #
Google AdSense Ad (Self)Serving – Now You Are in Control
Friday, March 13, 2009
If you aren’t too familiar with Google AdSense let me first explain what that is then we’ll get into how you are now in control – somewhat.
Google AdSense Explained
Google AdSense is a partnership between Google and website/blog owners that allows site owner/admin’s to place Google’s pay-per-click(PPC) ads alongside their site’s content. Site owners can earn money by placing Google PPC ads on their site. If a visitor clicks on the ad you get a cut. For most ads the cut isn’t that much but if you blog about Law or Insurance your cut would be bigger. For instance, on another one of my blogs on poster design I have ads running to the right of the content. The content of these ads are based on keywords in the content of my blog. Change the content and the ad changes. This poster’s landing page has ads based on the keywords ‘Meridian and Houston.’ This poster’s landing page has ads based on the keyword ‘Chairlift.’ Neither of these pages ads really appeal to me. That is mostly my fault as I have very little text content for Google to find the correct ads to show here but thankfully I can take control, to an extent, of what Google will show me the site view NOT the site admin/owner.
Making Google AdSense More Interesting
Google calls this ‘Making ads more interesting’ making it easy to ‘connect people to the advertisers offering products, services and ideas that interest them.’ The concept seems pretty easy enough but as someone who spends a lot of time on the internet I’m not sure I spend that much time. And by that much time I mean that these ads are so frustrating to me that I am going to spend fruitful time catering ads that I barely see in my peripheral to be more relevant to me.
If you do spend a lot time looking at the AdSense ads and are frustrated with the ads that are shown to you head over to the Ad Preferences Manager and tell Google what you do and don’t like.
ONE THING THOUGH: This is based on cookie settings in your browser. If you use multiple browsers in multiple places(Work computer, Laptop and/or home computer) you will have to set up every browser in order for your settings to follow you.
WOW
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com
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