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Archive for July, 2009
Google has recently rolled out some changes to their search results pages. If you are an avid Google News user most of these changes wont seem that new but to others its a whole new ball game.
Below is a screen shot of a search for the term Schipul. Much like the Google News search results you are now given a link to ‘Show options’
Clicking on that link opens up a few options on the left side of the screen
This will allow you to see recent content related to that term based on the time criteria. You can even sort by date or even related searches.
Ok, this is really cool BUT I want to check to the Wonder Wheel option.
Google Wonder Wheel
Oh sure its been out since May but it hasn’t shown up on the regular search page until this week. So what is Google Wonder Wheel? It is visual wheel image that shows you related search terms based on your term. Below is a screenshot of Schipul again.
Click on another term and you get another wheel
Google Wonder Wheel, Well So What?
I know you’re probably thinking to yourself ‘Well, Jason I really have no need for more graphs in my life so why is this important?’ Well I’m glad you didn’t really ask. If you’ve ever wondered what Google thinks about your site and its content this will give you a quick idea on that.
If you’ve built your site and you haven’t optimized your content you might be telling the search engines something completely different than you want. Run a simple search on your company and or keyterms and see what Google thinks is related to that. If you don’t show up your web presence might not be big enough or your site isn’t optimized. One way or the other you need to get that fixed.
Are you frustrated with your Web site ranking in the Search Engines? Installed Web Analytics but don’t know what to do next?
Know you need to measure traffic on your site, but not sure what you can do about it?We'll have answers to all these questions and more at the Houston Introduction to Web Analytics Training Class on Friday July 24 at 1:30 PM.
After this Analytics Training you will be able to:
- Create and install a Google Analytics account on your website
- Access reports and understand what they mean
- Set up measurable goals
- Measure top content and keywords
- Use analytics to determine how to improve your website or blog for your visitors
- Use metrics to capture more traffic to your web presence
- Print beautiful graphs and charts for your office wall! oops… that one was just for the analytical geeks.
Those are just a few things you'll be able to do, there's a lot more so come join us and get ahead of your competitors.
Seats are going quick so save your seat for the Introduction to Web Analytics Training Class today!
Our office is located at:
11757 Katy Freeway
Houston, TX 77079
Forrester recently released their ‘US Interactive marketing Forecast, 2009 to 2014’ and it has some very interesting numbers. Most notably is that Interactive Marketing will represent 21% of all marketing spend in 2014 up from 12% in 2009. This will represent nearly $55 Billion in market spend. They also predict that traditional media will take a hit as more and more money is spent online.
Interactive Marketing Vs. Traditional Media
Sure this is good news for companies like us but it is very good news for you as well. Traditional marketing has been hard to measure, yes you see an increase or decrease in sales based on marketing campaigns but you can’t effectively track it. You just have to believe that your print or TV campaigns actually brought people to your business and that it isn’t some sort of fluke. Of course it generally isn’t but if you’re like me you want to see some sort of tangible number or graph that makes me feel good about advertising. With Online Advertising you can. This is because online is simply the transfering of data from one point to another. These bits of data are kind of like a delivery truck. This data can carry various things like tracking code and this is the code that lets us track many many things. The beauty of tracking data is that it can tell us, among others, which page on a site was the most viewed, which site or search engine users came from before getting to your site and most importantly what keywords they used to search for your site.
Learn more about tracking your site using Web Analytics Reporting
Forrester’s prediction that spending on Interactive will increase is something we’ve all known about but we haven’t had the numbers to back it up. And there are some impressive numbers;
- Search Marketing spend will double from $15 Billion 2009 to $31 Billion in 2014.
- Mobile Marketing increases from $391 Million to $1.2 Billion
- Social Media more than quadruples from $716 Million to $3.1 Billion or 34% of all Interactive Spend
Social Media Marketing – Where Do We Go From Here?
Impressive numbers but what does this mean to you? Well, if Forrester is right Online will continue to eat away at traditional media with Social Media Marketing taking up the biggest piece of the puzzle and if you aren’t already embracing that medium you need to. Social Media, although a huge buzz term right now, is being embraced by more and more demographics and if your company isn’t in front of them in some form your competitors are.
How Do I Get Started Social Media?
That’s a great question, obviously we can help you, but if you want to get started on your own ask people around you what they are doing. We’ve all heard of Facebook and Twitter, to name a few, so take the plunge and join them. My 64 year old father is on Facebook, it is no longer that ‘college site’ you have no use for. Twitter reached it’s tipping point before Oprah picked up on it so it must serve a purpose, right?
This IS something that needs to be embraced by you and your company. Age is no longer a difference. This isn’t the same as some young kid kicking your butt in a video game. You don’t have to be young to do it, you just need passion and that is something you need to be successful in any medium or facet in your life. If you don’t have passion then it won’t work for you but realize this: Someone else will take your piece of the pie if you are not watching and Social Media will be a BIG piece of the pie.
Still Confused About Social Media?
Here’s a fun video that explains what social media is and remember July is National Ice Cream Month!
More info on Forrester
Thanks to Flickr user Bill Ward’s Brickpile for the Truck image