Most of us are aware of Holiday Trends and Planning as we scurry to find the best deals on Cyber Monday or Free Shipping Day. If you are a little late in getting your site optimized for this year’s holiday rush, start planning for upcoming seasonality.
Online shopping and events can make effective use of campaigns related to keyphrases such as free shipping, discount, gift, coupon and last minute deals. Use Google Insights and Trends to discover seasonal trends for your segment of the market. Whether it is a gift membership, free shipping or other discount, savvy shoppers are on the lookout for value.
Start planning now for health and fitness related topics in the early January, flu and cold season topics, and upcoming holidays for Spring Break and Valentines. Coordinate a combined effort from on-page web optimization with off-page marketing efforts including newsletters, events, and social media announcements. Spend some time looking at your past year’s analytics and scour for traffic spikes or increased opportunities around industry events. Setup coordinated campaigns which may include a targeted PPC campaign.
Not sure what dates are important for your business or association? Check out the calendar for editorial planning from the presentation by the Schipul SEM Team.