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SEM News Roundup – Speed, Opt-out Tracking, and So What

Monday, April 12, 2010

Over the past few weeks there have been some great articles published in the SEM world that you may have missed. Instead of trying to re-invent the wheel, we wanted to share them here so you can stay up to date on the latest news and thoughts from the search engine marketing world.

Google uses site speed in rankings – we’ve known for a while that Google was headed in this direction, and they finally made it official. Site speed is now counted, though it’s more of a tie-breaker than anything. Check out the full article. There, Matt Cutts points out that in addition to helping you in the rankings, speeding up your site will also please your visitors. Win-Win.

Google Analytics browser-based opt-out – Google takes privacy seriously and is working on some browser plugins that will allow people to opt-out of being tracked by Google Analytics. As a site owner, don’t let this frighten you. Web users have always had the choice to opt out of many tracking tools by turning off javascript (though many don’t as it affects their overall web experience). Chances are you will not see any major dip in your statistics, and your users will have an additional tool to control their privacy online.

The So What test to Analytics reporting – This is a favorite topic of mine. While Google Analytics and other tools offer you a sea of reporting options, very few of those give you actionable steps to improve your site’s KPIs. Avinash Kaushik offers a few examples of how asking “So What?” can improve your reporting efficiency and save you time, energy, and help move you closer to your online goals. Take some time to read it and then look at the reports you usually review and ask, So What?

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Written by JMO. For more information please contact the Search Engine Marketing Team at Schipul –


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