If you are new to SEO, these videos are a great introduction to the essential Drupal modules that will enhance your Search Engine Marketing (SEM) campaign. You will learn the basics of analytic metrics and webmaster tools in order to conduct effective keyword research for the best keywords for your SEO campaign.
Watch and learn how to optimize your title tags, meta tags, sitemaps and more using various Drupal modules. Also, according to the course description, you will learn how to “configure built-in Drupal settings to properly set up your header tags, content silos, menu system, robots.txt and Apache rewrite rules. You’ll learn to measure your site’s compliance and performance before laying out the next steps for your SEO campaign to maximize your site’s conversion rates.”
For more information about these Drupal SEO videos, check out the introductory video below.
2.) SEO Checklist Module
3.) Setting up Google Analytics
4.) Using Google Webmaster tools
5.) Researching keywords
6.) On-page optimization
7.) Customizing page titles
8.) Customizing menu paths
9.) Redirecting menu paths
10.) Implementing relevant meta tags
11.) Optimizing for local businesses
12.) HTML header tags
13.) Creating content silos
14.) Leveraging the menu system
15.) Creating & submitting sitemaps
16.) Controlling access with robots.txt
17.) Setting up .htaccess rewrite rules
18.) Testing standards compliance
19.) Importance of site performance
20.) Testing with SEO graders
21.) Conversion rate optimization
22.) Next steps for an SEO campaign
Let us know how you are using Drupal or if you need help optimizing your website for search engines.
Contact the Schipul SEM Team in Houston for more information.