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Archive for March, 2011
We here at Schipul – The Web Marketing Company love to share knowledge, information and news with each other. On any given day, our inboxes are filled with links to great articles, SEO tools, and sometimes just plain awesome randomness.
So, we decided on the SEM team to begin sharing some of the articles we’ve been reading regarding the SEO industry on a weekly basis. Below are links to some of this week’s SEO news. If we’ve missed anything important, please feel free to share it with us in the comments below. Also be sure to follow our twitter account for the latest SEO & SEM news at @SEMBlog.
Search News From Around the Interwebz
Top Articles from Search Engine Land
Yahoo rolled out Yahoo Search Direct today, its rival to Google Instant. Yahoo says that its service is focused on providing actual answers, while Google’s is focused on bringing back links. True? Let’s have a face-off. Test 1: Who’s #Winning For Charlie Sheen?
Google has modified the way its location targeting controls function on AdWords to give advertisers more control over who sees their ads. Most importantly, advertisers can now distinguish between people that signal a location as part of their search query, and others that search from an IP address or GPS location in the area.
Microsoft’s Bing team announced some significant changes and updates to Bing For Mobile. The core changes include better HTML5 support, better and faster image search, real-time transit and directions, iPhone app search, improvements to shopping, weather and movie search results. The new interfaces and features currently work on all smartphone browsers that support HTML5.
Bing has added tweets from Twitter on the Bing News search results pages. The tweets are public updates from the Twitter stream related to the news query. For example, search for [japan] on Bing News and you will see a box on the right that says “Public updates for japan.”
Ars Technica reports Google has given a $1 million grant to a team at Georgia Tech in order to build tools to help users around the world monitor the internet for free. The goal is to build web-based tools any user can use that enables them to detect Internet throttling, government censorship, and other transparency.
So, you think you created a campaign structure that covers all the bases. You added broad, phrase, and exact match keywords with distinct keyword roots defining meaningful AdGroups. You have ad copy that leverages those core words for that important boost in CTR and conversion rate, and targeted landing pages to match.
Bing has teamed up with content providers Frommers, TripAdvisor, WCities and Zvents to launch attractions pages. Users will be able to see information including reviews, events and photos for over 50,000 top city attractions. Page content will also be contextual and based on the user’s location.
Optimizing for search engines and shopping engines is all about accessibility, relevance and authority. In the process of continuously optimizing for search and searchers, sometimes basic areas get ignored, overwritten or overdone leading to entire sections of the site being blocked. . .
Google has published its first edition of Think Quarterly, a 64-page online magazine/book that comes from the company’s UK & Ireland offices. The first issue is dedicated to “data” as a topic and features a series of articles written by guest authors and Google employees.
Other SEO & SEM News
- A 12-Step Program to Improve Your CTR, Search Engine Watch
- Control Your Brand’s Reputation Using SEO, Search Engine Watch
- Evangelizing a Data-Driven Culture, SEOmoz
- Google Places : Local SEO That Influences Global Search Marketing, blueglass.com
- Helping Keywords Find Their Long Lost URL, SEO.com
- March 2011 Google Toolbar Update?, Search Engine Roundtable
- UGC Gets an A on Google Test with Panda Update, SEOmoz
- Why is this so hard? Google, Facebook and adult retailing, econsultancy.com
- Why SEO Companies Should Consider Video SEO For Clients & Customers, reelseo.com
SEM Industry News
- Microsoft adCenter Forum Not Compatible With Internet Explorer 9, Search Engine Roundtable
- SES New York 2011 – Day 2 Coverage, Search Engine Watch Blog
- Why Search Geeks Are Taking Over Advertising, Ad Age
Last week, our SEM team at Schipul – The Web Marketing Company, attended the SMX West conference in San Jose, CA. One of the much anticipated panels included “The Spam Police” featuring Google’s Matt Cutts, Bing’s Sasi Parthasarthy and Blekko’s Rich Skrenta. The panel was moderated by Search Engine Land editor-in-chief Danny Sullivan.
One of the interesting topics of the panel was Google and Bing’s take on whitelists & exception lists. They spoke on how some sites might be excepted in their search algorithms using white lists, exception lists, wikipedia lists, etc.
During the panel session, Danny Sullivan pressed Google and Bing regarding this issue. Both search engines admitted to having “exception lists” for sites that may get affected by algorithmic signals. They also claimed that these lists did not improve the sites’ rankings in the SERPs.
According to an official statement by Google sent to Search Engine Land, “Like other search engines (including Microsoft’s Bing), we also use exception lists when specific algorithms inadvertently impact websites, and when we believe an exception list will significantly improve search quality. We don’t keep a master list protecting certain sites from all changes to our algorithms.”
To read more about Google and Bing’s response to having exception lists check out the full transcript of the Spam Police panel or listen to the audio of the panel below.
Be sure to let us know what you think about Google and Bing having exception lists in the comment below.
Below are a few of the several Tweets I saved over the course of SMX 2011. These are my top 10 favorite Tweets from SMX West 2011. Any we left out? Leave links in the comments below!
#10 – SMX Twitter Announcement by Matt Cutts
#9 – On Site Speed Affecting SEO
“Keep your site load speed to under 4 seconds for a great competitive advantage #smx“
#8 – On Mobile Search
“GOOG sez 29% of Restaurant searches are mobile; 15% of Finance searches & 17% of Auto related searches #SMX“
#7 – On Mobile Usage
#6 – On Search Queries
#5 – On Search Query Length
#4 – On SEO and Social Media
#3 – Short Guide to SEO – “Be Awesome”
#2 – On Mobile Usage, Part 2
“55% of mobile searches take place when users are at home, not on the go. #smx“
#1 – A Little PPC Trivia
Any great tweets we left out? Let us know!
(Shameless Plug): Want more SEO and PPC Tweets? Follow the Schipul SEM team @SemBlog