We here at Schipul – The Web Marketing Company love to share knowledge, information and news with each other. On any given day, our inboxes are filled with links to great articles, SEO tools, and sometimes just plain awesome randomness.
So, we decided on the SEM team to begin sharing some of the articles we’ve been reading regarding the SEO industry on a weekly basis. Below are links to some of this week’s SEO news. If we’ve missed anything important, please feel free to share it with us in the comments below. Also be sure to follow our twitter account for the latest SEO & SEM news at @SEMBlog.
Search News From Around the Interwebz
Top Articles from Search Engine Land
Yahoo rolled out Yahoo Search Direct today, its rival to Google Instant. Yahoo says that its service is focused on providing actual answers, while Google’s is focused on bringing back links. True? Let’s have a face-off. Test 1: Who’s #Winning For Charlie Sheen?
Google has modified the way its location targeting controls function on AdWords to give advertisers more control over who sees their ads. Most importantly, advertisers can now distinguish between people that signal a location as part of their search query, and others that search from an IP address or GPS location in the area.
Microsoft’s Bing team announced some significant changes and updates to Bing For Mobile. The core changes include better HTML5 support, better and faster image search, real-time transit and directions, iPhone app search, improvements to shopping, weather and movie search results. The new interfaces and features currently work on all smartphone browsers that support HTML5.
Bing has added tweets from Twitter on the Bing News search results pages. The tweets are public updates from the Twitter stream related to the news query. For example, search for [japan] on Bing News and you will see a box on the right that says “Public updates for japan.”
Ars Technica reports Google has given a $1 million grant to a team at Georgia Tech in order to build tools to help users around the world monitor the internet for free. The goal is to build web-based tools any user can use that enables them to detect Internet throttling, government censorship, and other transparency.
So, you think you created a campaign structure that covers all the bases. You added broad, phrase, and exact match keywords with distinct keyword roots defining meaningful AdGroups. You have ad copy that leverages those core words for that important boost in CTR and conversion rate, and targeted landing pages to match.
Bing has teamed up with content providers Frommers, TripAdvisor, WCities and Zvents to launch attractions pages. Users will be able to see information including reviews, events and photos for over 50,000 top city attractions. Page content will also be contextual and based on the user’s location.
Optimizing for search engines and shopping engines is all about accessibility, relevance and authority. In the process of continuously optimizing for search and searchers, sometimes basic areas get ignored, overwritten or overdone leading to entire sections of the site being blocked. . .
Google has published its first edition of Think Quarterly, a 64-page online magazine/book that comes from the company’s UK & Ireland offices. The first issue is dedicated to “data” as a topic and features a series of articles written by guest authors and Google employees.
Other SEO & SEM News
- A 12-Step Program to Improve Your CTR, Search Engine Watch
- Control Your Brand’s Reputation Using SEO, Search Engine Watch
- Evangelizing a Data-Driven Culture, SEOmoz
- Google Places : Local SEO That Influences Global Search Marketing, blueglass.com
- Helping Keywords Find Their Long Lost URL, SEO.com
- March 2011 Google Toolbar Update?, Search Engine Roundtable
- UGC Gets an A on Google Test with Panda Update, SEOmoz
- Why is this so hard? Google, Facebook and adult retailing, econsultancy.com
- Why SEO Companies Should Consider Video SEO For Clients & Customers, reelseo.com
SEM Industry News
- Microsoft adCenter Forum Not Compatible With Internet Explorer 9, Search Engine Roundtable
- SES New York 2011 – Day 2 Coverage, Search Engine Watch Blog
- Why Search Geeks Are Taking Over Advertising, Ad Age