I had the privilege this morning to speak about Google Analytics to a group for the CultureMap Connect Series – a free monthly series that brings in speakers to talk about Social Media and the web.
I tried to keep the theme not only how to use Analytics, but what to do with the numbers once you get them. In short, how to use Google Analytics to make Business decisions.
- “Do we need a mobile site? What about a mobile app?”
- “Which geographical regions to we need to focus marketing on more?”
- “Are our Social Media profiles like Facebook, Twitter, and LinkedIn driving people to our site? Are those people converting?”
The slides are posted on Slideshare.com/qcait and embedded below:
Big thanks to CultureMap Social Media Editor and former Schipulite Fayza Elmostehi for inviting me – it was a great group!
The next topic in the series is June 29 on Location-Based Applications – More info available here!