Adwords are surprisingly complicated – a side effect of having LOTS of user options and the TON of data google collects and crunches to optimize user experience (ie, the likelihood of internet searchers to quickly find relevant ads). Infographic by pulpmedia: Awesomely Accessible Lesson in the Basics of Adwords 1) What you pay (CostPerClick) depends on: […]
Archives for May 2012
Schedule Your Reporting in the New Google Analytics
They say change is a good thing, but it isn’t always easy. SEOs everywhere are experiencing the big change taking place with Google phasing out the old version of Google Analytics. It seems like Google is itching for the “old version” of Analytics to go away. The only way to even get to the old […]
Essential Excel Tools for Writing PPC Ads
Guest Blogger: Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Writing PPC ads can be fun – using your brain to shoehorn great messaging into a limited number of characters is like doing puzzles. The parts of the copy-creation process that […]
Quantitative Effects of the Penguin Police
Penguin sparked fear in many SEOers, with blog posts like Anatomy of a Disaster, Penguins, Pandas and Panic at the Zoo, and innumerable accounts of sites losing over half of their traffic. Penguin is Google’s latest search algorithm update, and is supposed to level the playing field – increasing ranking for websites that have great content but […]