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Schedule Your Reporting in the New Google Analytics

Thursday, May 17, 2012

They say change is a good thing, but it isn’t always easy. SEOs everywhere are experiencing the big change taking place with Google phasing out the old version of Google Analytics. It seems like Google is itching for the “old version” of Analytics to go away. The only way to even get to the old version currently is by clicking the link in the footer. There’s no telling when that link will go away, so make the switch ASAP if you haven’t already.Google Analytics Reporting Switch

Google recently sent out emails alerting everyone that the old version of Analytics reporting will end in June 2012. We see the good in the new Analytics and there is a lot more data to play with. However, this is a headache because all of the automatic reports you set up in the old Analytics will need to be made again in the new Analytics. This is good news and bad news. It’s good because it gives you the opportunity to revisit your dashboard and customize it. Unfortunately for agencies this is bad news because all of the hundreds of reports we have automated will be gone! We encourage our clients to log into their Analytics and get familiar with the data. This is the perfect time for them to customize their dashboards to display the data they’re most interested in seeing.
If you need a little help getting started we’ve simplified it for you — 3 Quick Steps to Set Up Email Reports in the New Google Analytics


Written by Jennie Lane. For more information please contact the Search Engine Marketing Team at Schipul –


2 Responses to “Schedule Your Reporting in the New Google Analytics”

  1. As I suspected, these changes to Google Analytics turned out to make pretty much no difference at all. Every SEM guy I know was making a massive deal out of nothing.

    This hasn't really changed anything in the industry as a whole. However, there are some pretty cool dashboard features there now.

    Google Analytics is yet to come up with anything that can compete with KISSmetrics. There approach of "People, not page views" is absolutely genius. Also, the effort they put into presentation is better.

  2. Emiline says:

    I disagree with you Matthew. There is a big difference. In the old version I could get each segment in my dashboard expanded into a full report, and all of this contained on one pdf. In the new version I have to manually export each one (many pdfs). It was a lot more user friendly in the old version. I have been using the new one for a while and I still can't work out how to export my reports in the same format as previously (maybe I cannot).

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