New Facebook Places: manage your privacy settings. Don't let your friends check you in. http://ow.ly/2rFH6 #privacy #
Archive for the ‘Analytics’ Category
SEM News – FBML adds Google Analytics to Facebook, Google Automates CPC – Measure
Friday, May 21, 2010
A couple of good articles we worked through this week in measure and online advertising.
FBML can add Google Analytics tracking to your facebook pages.
You finally have the outer edge offices understanding the need to allocate resources to social media. Now, you want to measure some of your traffic to your faceBook Fan page? Facebook does a fair job of letting you see basic traffic, but for a more comprehensive view of where your visitors are coming from, you can now use Static FBML to add a Google Analytics tracking code to your pages. Excellent! Let’s do this.
FBML is a markup language based on familiar html tags and a few facebook specific calls. It allows applications to be created in separate tabs or static boxes. Friend of Schipul, Beth Kanter, pointed out this Analytics in FBML how to article for a step-by-step process on adding code without having to trigger Javascript. Let us know if you have any problems and we will be happy to help.
Bidding vs. Profits for Google PPC Advertising
Folks over at Search Engine Watch published an in-depth article on the future of bidding for Google CPC advertising and how automation is becoming more prevalent. Efficiency in business is typically a good thing, but we still subscribe to the belief of more information is better when making decisions about where our advertising and ROI are focused. Google has done a great job of opening up much of its data in the past few years (Insights, Trends), but advertising hasn’t always seen that same transparency. Read to see the discussion about transparency and trust.
SEM News Roundup – Speed, Opt-out Tracking, and So What
Monday, April 12, 2010
Over the past few weeks there have been some great articles published in the SEM world that you may have missed. Instead of trying to re-invent the wheel, we wanted to share them here so you can stay up to date on the latest news and thoughts from the search engine marketing world.
Google uses site speed in rankings – we’ve known for a while that Google was headed in this direction, and they finally made it official. Site speed is now counted, though it’s more of a tie-breaker than anything. Check out the full article. There, Matt Cutts points out that in addition to helping you in the rankings, speeding up your site will also please your visitors. Win-Win.
Google Analytics browser-based opt-out – Google takes privacy seriously and is working on some browser plugins that will allow people to opt-out of being tracked by Google Analytics. As a site owner, don’t let this frighten you. Web users have always had the choice to opt out of many tracking tools by turning off javascript (though many don’t as it affects their overall web experience). Chances are you will not see any major dip in your statistics, and your users will have an additional tool to control their privacy online.
The So What test to Analytics reporting – This is a favorite topic of mine. While Google Analytics and other tools offer you a sea of reporting options, very few of those give you actionable steps to improve your site’s KPIs. Avinash Kaushik offers a few examples of how asking “So What?” can improve your reporting efficiency and save you time, energy, and help move you closer to your online goals. Take some time to read it and then look at the reports you usually review and ask, So What?
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