If you aren’t too familiar with Google AdSense let me first explain what that is then we’ll get into how you are now in control – somewhat.

Google AdSense Explained

Google AdSense is a partnership between Google and website/blog owners that allows site owner/admin’s to place Google’s pay-per-click(PPC) ads alongside their site’s content. Site owners can earn money by placing Google PPC ads on their site. If a visitor clicks on the ad you get a cut. For most ads the cut isn’t that much but if you blog about Law or Insurance your cut would be bigger. For instance, on another one of my blogs on poster design I have ads running to the right of the content. The content of these ads are based on keywords in the content of my blog. Change the content and the ad changes. This poster’s landing page has ads based on the keywords ‘Meridian and Houston.’ This poster’s landing page has ads based on the keyword ‘Chairlift.’ Neither of these pages ads really appeal to me. That is mostly my fault as I have very little text content for Google to find the correct ads to show here but thankfully I can take control, to an extent, of what Google will show me the site view NOT the site admin/owner.

Making Google AdSense More Interesting

Google calls this ‘Making ads more interesting’ making it easy to ‘connect people to the advertisers offering products, services and ideas that interest them.’ The concept seems pretty easy enough but as someone who spends a lot of time on the internet I’m not sure I spend that much time. And by that much time I mean that these ads are so frustrating to me that I am going to spend fruitful time catering ads that I barely see in my peripheral to be more relevant to me.

If you do spend a lot time looking at the AdSense ads and are frustrated with the ads that are shown to you head over to the Ad Preferences Manager and tell Google what you do and don’t like.

ONE THING THOUGH: This is based on cookie settings in your browser. If you use multiple browsers in multiple places(Work computer, Laptop and/or home computer) you will have to set up every browser in order for your settings to follow you.

WOW

Jason McElweenie

For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com

Google recently released an easy and fast way to create your own display ad in AdWords. To get started log into your AdWords account, navigate to your Ad Groups and you should see a notification to create a ‘New online campaign.’  Once you are there you can choose from a variety of templates such as Entertainment & Media, Financial Services, Retail, Travel, Direct Response and Interactive. If you have your own creative you can upload it to their system. If you need help with creating Google Display Ads let us know!

Look How Easy it is to Create Google Displays Ads!

Choose Your Demographic

Before you have your ad just right you’ll need to make sure it gets in front of the right people. Use the Placement Tool to choose the right demographics for your ad.

Placement Tool

Creating an Ad

Now that you have your demographic you can choose from predesigned templates or upload your own or your Schipul designed creative into Google Adwords. Choose your ad text, upload your logo and then set your budget.

Google Display Ads – Wow That Was Easy Now What?

Like any type of marketing you want to be sure that it is effective and the only way to do that is to measure your traffic. One of the newest reports in the Google AdWords stable is the PPR or Placement Performance Report. Sit back and let your ads run for a week or two, run this report and see where your ads are hitting them out of the park and see where you are striking out.

Don’t get discouraged if some sites don’t bring you any traffic. This happens all the time and the beauty of having reports like these is recognizing where you aren’t performing and stopping it

Google Display Ads Tutorial Video

Jason McElweenie

For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com

Whether you are managing your own paid placement campaigns or have you have an agency managing it for you it is always good to learn the basics and a bit more and now you can.

Google is offering different levels of AdWords training in various cities, so no matter if you have never done PPC or have some experience there is something for everyone. Each seminar will be broken up in to a morning and afternoon session.

Here is a list of the three levels you can attend:

1. AdWords 101 Beginner – This class will introduce online advertising and Google AdWords to those that are new to the PPC world. They will go over different types of online advertising, features and benefits of AdWords, how to create a new account and understanding the stats.
   
2. AdWords 201 Intermediate – This class is for those that already attended the 101 class. This will focus on optimization techniques such as location targeting, demographic bidding and keyword optimization. You will also learn changes with the AdWords Editor and how to create compelling ads and brief introduction to TV, audio, print and the ad creation marketplace.
   
3. AdWords 301 Advanced – This will be a class for those that have mastered the basics and are ready for a bit more. Here you will be able to focus on the psychology of search, understanding how people search, best practices of landing pages, content network optimization, placement targeting and advanced geographic targeting.

Find out if there is a city near you offering the Google AdWords Seminars and sign up now!

Don’t miss out on this great opportunity to learn the inside scoops, you will also receive a $50 value to use toward your Google AdWords Campaign, a Google USB thumb drive with all the seminar materials and other Google goodies…How cool is that?

Annisa Chan

For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com