Google recently released an easy and fast way to create your own display ad in AdWords. To get started log into your AdWords account, navigate to your Ad Groups and you should see a notification to create a ‘New online campaign.’  Once you are there you can choose from a variety of templates such as Entertainment & Media, Financial Services, Retail, Travel, Direct Response and Interactive. If you have your own creative you can upload it to their system. If you need help with creating Google Display Ads let us know!

Look How Easy it is to Create Google Displays Ads!

Choose Your Demographic

Before you have your ad just right you’ll need to make sure it gets in front of the right people. Use the Placement Tool to choose the right demographics for your ad.

Placement Tool

Creating an Ad

Now that you have your demographic you can choose from predesigned templates or upload your own or your Schipul designed creative into Google Adwords. Choose your ad text, upload your logo and then set your budget.

Google Display Ads – Wow That Was Easy Now What?

Like any type of marketing you want to be sure that it is effective and the only way to do that is to measure your traffic. One of the newest reports in the Google AdWords stable is the PPR or Placement Performance Report. Sit back and let your ads run for a week or two, run this report and see where your ads are hitting them out of the park and see where you are striking out.

Don’t get discouraged if some sites don’t bring you any traffic. This happens all the time and the beauty of having reports like these is recognizing where you aren’t performing and stopping it

Google Display Ads Tutorial Video

Jason McElweenie

For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com

Whether you are managing your own paid placement campaigns or have you have an agency managing it for you it is always good to learn the basics and a bit more and now you can.

Google is offering different levels of AdWords training in various cities, so no matter if you have never done PPC or have some experience there is something for everyone. Each seminar will be broken up in to a morning and afternoon session.

Here is a list of the three levels you can attend:

1. AdWords 101 Beginner – This class will introduce online advertising and Google AdWords to those that are new to the PPC world. They will go over different types of online advertising, features and benefits of AdWords, how to create a new account and understanding the stats.
   
2. AdWords 201 Intermediate – This class is for those that already attended the 101 class. This will focus on optimization techniques such as location targeting, demographic bidding and keyword optimization. You will also learn changes with the AdWords Editor and how to create compelling ads and brief introduction to TV, audio, print and the ad creation marketplace.
   
3. AdWords 301 Advanced – This will be a class for those that have mastered the basics and are ready for a bit more. Here you will be able to focus on the psychology of search, understanding how people search, best practices of landing pages, content network optimization, placement targeting and advanced geographic targeting.

Find out if there is a city near you offering the Google AdWords Seminars and sign up now!

Don’t miss out on this great opportunity to learn the inside scoops, you will also receive a $50 value to use toward your Google AdWords Campaign, a Google USB thumb drive with all the seminar materials and other Google goodies…How cool is that?

Annisa Chan

For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com

A while back Google told us that they’ll be adding a new item that will be used to determine the quality score of your keywords – the page load time of your landing pages. They announced last night that it is in full affect now. 

What is Landing Page Load Time? – the amount of time it takes for a user to see the landing page after they click on your ad.

Again, you can see your landing page load time score from your Keyword Analysis Page.

This score is now being added to your overall quality score.  So it is very important to check now and fix it quickly before you start to see your minimum bid increase due to a low quality score.

For more information on how to improve your page load time, take a look here: http://adwords.google.com/support/bin/answer.py?answer=93116 

Annisa Chan

For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com

We told you a while back that Google AdWords will be adding a new factor in to the quality score… you can now see your landing page load time score from the Keywords Analysis page of your account.

Here’s How:

1. Sign in to your Google Adwords account.
   
2. Choose a campaign you want to review
3. Click on the AdGroup you wish to see page load time for

   

4. Click on the magnify glass icon next to each keyword

     

5. A window will appear and click on Details and recommendations

   

6. You will then see your landing page load time score
   

This landing page load time will start to affect your campaigns in mid-June. 

For more information on how page load time can affect your quality score please visit: http://adwords.google.com/support/bin/answer.py?answer=87144 

Annisa Chan

For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com