SMX West 2009 – What are the SEO efforts from a technical standpoint? This session looks at "status report" metrics you can tap into such as link counts, page counts and more to measure value, set benchmarks and determine successes. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land The first presentation of the session is from […]
Google Helps Business Do More With Less
The amount of doom and gloom in the media can be a little overwhelming. If you don’t set your personal filters to edit out some of the economic content, it can really shape your attitude and leave you looking for a rock to hide under. There may not be any easy answers, but informed decisions […]
What’s New With Google Analytics and Website Optmizer – SES San Jose 2008
After a great Keynote I am now at the second panel of the day for Avinash Kaushik of Google. He is presenting with Tom Leung pf Google Website Optimizer. Avinash has an analogy on how to describe Bounce Rate – I came, I puked, I left. Us SEM nerds eat that stuff up. On the […]
Google Analytics Releases New Tool – Benchmarking
Google recently released the Google Analytics tool Benchmarking into Beta. To setup and view Benchmarking click on the Benchmarking link under Visitors(see screenshot). What is Benchmarking? According to Google; "Benchmarking is an optional Google Analytics service that shows how your website’s statistics compare against other industry verticals. In the beta version of this service, […]