They say change is a good thing, but it isn’t always easy. SEOs everywhere are experiencing the big change taking place with Google phasing out the old version of Google Analytics. It seems like Google is itching for the “old version” of Analytics to go away. The only way to even get to the old […]
Guest Blogger: Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Writing PPC ads can be fun – using your brain to shoehorn great messaging into a limited number of characters is like doing puzzles. The parts of the copy-creation process that […]
Penguin sparked fear in many SEOers, with blog posts like Anatomy of a Disaster, Penguins, Pandas and Panic at the Zoo, and innumerable accounts of sites losing over half of their traffic. Penguin is Google’s latest search algorithm update, and is supposed to level the playing field – increasing ranking for websites that have great content but […]
Dave Underwood of Topspot Internet Marketing spoke on “Improving Website Measurement & Analytics” at the HiMA luncheon last week in Houston, Texas. He offered useful insight for successful marketing, some of it surprisingly simple. For example, recording and listening to phone calls: if your sales people give inaccurate information or fail in some other way […]
Guest Blogger: Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. AdWords Editor is a go-to tool for anyone managing large accounts or campaigns in Google AdWords. But even if you’re only dealing with small campaigns, it’s worth checking out this free […]
Guest Blogger: Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. If you’re running paid search campaigns in Google AdWords, and you don’t already use the Dimensions tab, you’re missing out on a ton of useful data. Rolled out in mid-2010, the […]
By far the best free keyword research tool around is Google AdWords Keyword Research Tool. If you haven’t noticed already the interface may look a little different. Google has been busy rolling out changes for not only Google Analytics, but now the Google AdWords Keyword Tool. Here’s a brief overview of some of the changes […]
Last Friday, Google announced the release of the Google Analytics Premium. Users now have the option to go premium for an annual flat rate fee, which still has not been disclosed. What’s included in this premium account? The premium package includes a number of exciting upgrades and new features including more insights and around the […]
Google recently announced a change to how links are categorized in your Webmaster Tools. You may be familiar with how link data is categorized into two categories: links coming from other sites (external links) and links from within your site (internal links). Google says, “the update aims to better categorize these links in a way that more closely aligns with your idea of which links are actually from your site vs. from other sites.”
A common question in the SEO world has always been: What’s best to use in a URL, dashes or underscores? Do they make a difference to search engines and how our web sites rank?
According to Search Engine Land, Google and Bing handle dashes and underscores in URLs differently.