We’re here at #SMX West in beautiful San Jose, CA getting our SEO learn on. The hot topic this week – Local Search. The numbers vary depending who you ask – but around 20% of all searches and 1/3 of all mobile searches have local intent. So you’ve verified your Google Places listing. Now what? […]
The Posts feature in Google Places for Local Promotion
In the new era of micro messaging, Google has added Posts to the Google Places listing tools. Think of this as a small welcome or featured message to your clients and to promote your business. If you haven’t see this yet, Google Places is the newest version of Local or Google Map type listings. Once […]
Google Instant Search – Impressions and Search Training
Google Instant has been announced today. The new feature for signed in users of Google Search will anticipate search query and display search results on the query page based on initial characters. One of the most talked about changes in the several Google Blogs indicates it may have a strong relationship to impressions vs. click […]
SEM News – FBML adds Google Analytics to Facebook, Google Automates CPC – Measure
A couple of good articles we worked through this week in measure and online advertising. FBML can add Google Analytics tracking to your facebook pages. You finally have the outer edge offices understanding the need to allocate resources to social media. Now, you want to measure some of your traffic to your faceBook Fan page? […]
Google Analytics Application Directory
Google recently announced their application directory from a Google Analytics blog post. It includes links to online applications, mobile applications, and other add-ons to help you extend Google Analytics. Below are some of the applications we use. Analytics App and Analytics HD Available for the iPhone and the iPad, these two apps give you a […]
SEM News Roundup – Speed, Opt-out Tracking, and So What
Over the past few weeks there have been some great articles published in the SEM world that you may have missed. Instead of trying to re-invent the wheel, we wanted to share them here so you can stay up to date on the latest news and thoughts from the search engine marketing world. Google uses […]
Twitter Teams up with Google and Bing
Twitter recently partnered up with both Google and Bing to allow them to search and index the full stream of tweets. Both companies are taking a different approach to how to showcase the data. Here is a look at each one. Bing Twitter Page and Search Bing actually created an entire page at bing.com/twitter which […]
New Google Analytics Features Released
Today, the Google Analytics Blog detailed some of the new features that are out now and coming soon. Here is a rundown of what is included and why you need it. More Goals Previously you could only have 4 goals per profile. Now you can have up to twenty, made up of 4 sets of […]
Google – Want to See My Wonder Wheel?
Google has recently rolled out some changes to their search results pages. If you are an avid Google News user most of these changes wont seem that new but to others its a whole new ball game. Below is a screen shot of a search for the term Schipul. Much like the Google News search […]
Adwords Tactics for Competitive Revenue and Traffic
When revenue dollars dip or seem to slow, it is natural to review tactics with a closer eye. One way to stay competitive is target specific and trending keywords. Everyone is looking for a good value and the best way to stretch their dollars, but this is especially true in the last twelve months. Here […]
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