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Archive for the ‘Latest News & Algorithm Updates’ Category
They say change is a good thing, but it isn’t always easy. SEOs everywhere are experiencing the big change taking place with Google phasing out the old version of Google Analytics. It seems like Google is itching for the “old version” of Analytics to go away. The only way to even get to the old version currently is by clicking the link in the footer. There’s no telling when that link will go away, so make the switch ASAP if you haven’t already.
Google recently sent out emails alerting everyone that the old version of Analytics reporting will end in June 2012. We see the good in the new Analytics and there is a lot more data to play with. However, this is a headache because all of the automatic reports you set up in the old Analytics will need to be made again in the new Analytics. This is good news and bad news. It’s good because it gives you the opportunity to revisit your dashboard and customize it. Unfortunately for agencies this is bad news because all of the hundreds of reports we have automated will be gone! We encourage our clients to log into their Analytics and get familiar with the data. This is the perfect time for them to customize their dashboards to display the data they’re most interested in seeing.
If you need a little help getting started we’ve simplified it for you — 3 Quick Steps to Set Up Email Reports in the New Google Analytics
With Google’s recent Search Plus Your World update, it is now more important than ever to have a highly optimized Google+ page. Since Google now shows social results mixed in with organic results, your Google+ page is extremely crucial in helping you appear in Google.
With the release of Google’s Search Plus Your World update, Google now recommends Google+ pages for specific search queries. When I do a search for the term “web design,” I get these recommended Google+ people and pages:
As you can see, Google now recommends Google+ People and Pages related to a specific search term e.g. “web design.” So, how can you appear as a related person or page for search queries? Well, the first thing you need to do is fill out your Google+ page and optimize it.
Below are some tips to help you optimize your Google+ page.
Tips on How To Optimize Your Google Plus Page
Be Sure to Select an Optimized Title
The name of your brand or business should be the title of the page but be sure to choose wisely and if relevant include keywords in your title. For example, the SMX Conference Google+ page, includes “Search Engine Marketing” in their title. See the screenshot below.
Fill Out Your Meta Description
Google also let’s you provide a meta description that appears directly below your page title. This is a great place to provide an accurate description of your services. Also, be sure to include keywords in your description so that you can rank better for these terms in Google’s new update, Search Plus Your World.
So for example, SEO Hacker uses “SEO Hacker is an SEO Services Company in the Philippines that aims to help you learn SEO in Simple. . .” as their description. Instead of using their tag line, “Be Visible. Get Searched. Let’s Make This Happen,” they decided to use a more keyword rich meta description which will help them better rank in Google+ for SEO and SEO services.
Fill Out the About Section
This section is just as important as filling out your meta description and choosing the right title and it’s a great opportunity to include links to specific pages to your site like a services page or a contact form.
In this section, you should include information that searchers will want to know about your company. Also, Google allows you to use bulleted formatting which is a great way to list your services and products in an easy to read format.
So, be sure to include as much information as possible when filling out this section. A good example of this is from Schipul’s Google+ page:
In the photo section, you have the opportunity to upload photos with keywords. Also, by uploading photos it will help your profile reach completion. Use photos that best feature your company, company culture or services. You can also use images for your photos like the Search Engine Land example below:
Also, the photos you add to your Google+ page will appear the new Search Plus Your World’s search results pages (SERPs)
Fill out Your Recommended Links
This section is another great chance to link your services pages, contact forms, etc. We recommend inserting links that are only relevant to your Google+ page including keywords. Also, be sure to include links to your other social networks, blog, website, contact forms, etc.
Here’s an example from SMX’s Google Plus page:
Be Active and Update Frequetnly
Finally, you need to become more active and update frequently on your Google+ page. You don’t have to over do it but posting something valuable and relevant to your customers, followers and friends can help you rank better in Search Plus Your World. Try posting at least twice throughout the week. By posting regularly, Google will notice your activity and reward you for being active and providing new and fresh content.
Google announced Thursday that Google Places pages have undergone a few very important changes. You’ll notice that third party reviews are now gone from Places pages. These changes come as a result of other consumer ratings websites like Yelp, Citysearch, and TripAdvisor claiming that Google was using their content without permission.
Places pages will still link to these third party sites for a more well rounded search experience but only after showing Google user reviews. Google will no longer integrate the actual reviews from any other consumer rating websites into the page or the Place rating system. Take a look at the photo below to see what this looks like.
Another important change to note is that Google is now emphasizing a call to action at the top of companies’ Places pages with two new buttons encouraging users to “Write a review” and more easily upload photos from places they’ve been.
Having stellar, yet genuine, user reviews are a great way to bring in business and encourage new customers to try your services and check out your business. Places photos also do a lot to help your search engine optimization efforts. Not only do they give your customers visual insight to your company, they also get indexed in Google images. In order to optimize your Places presence, encourage your happy customers to write reviews directly on your Google Places listing.
Expect more Places pages upgrades to roll out soon. Google also notes forthcoming advancements for increased user personalization of local searches, as well as platform and device flexibility.
Below are links to some of this week’s SEO news. If we’ve missed anything important, please feel free to share it with us in the comments below.
Search News From Around the Interwebz
Top Articles from Search Engine Land
The company says it’s responding to advertiser demand by supplementing online and e-mail support with phone support for U.S. and Canadian advertisers at 1-866-2Google.
Who doesn’t love Betty White? The supremely funny octogenarian has delighted audiences for most of her adult life.
How does Yandex compare to Google? Can a regional search engine success really survive in the longer term? Ilya Segalovich thinks Yandex can and reveals that Yandex has greater international aspirations. But to expand, Yandex really has to win the Russian market — compare the statistics coming out of Russia and decide what the future might hold! There are lessons here for search marketers everywhere!
Other SEO & SEM News
- Image Optimization – How to Optimize Your Images For Search Engine Traffic, Michael Gray, Michael Gray
- Ten things we can learn about Google SEO – from Angry Birds, WebmasterWorld
- Use Local Google AdWords Ad Campaigns to Build Your Local SEO Strategy, SEO Book
- What if my competitor is cheating at SEO?, Search Engine Guide
- Using PPC for Local SEO – SEO Book.com
SEM Industry News
- Real-time traffic graphs for the Transparency Report – Official Google Blog
- When Black Hat Becomes More Ethical Than White Hat – SEO.com