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Archive for the ‘Marketing’ Category
The Posts feature in Google Places for Local Promotion
Tuesday, December 14, 2010
In the new era of micro messaging, Google has added Posts to the Google Places listing tools. Think of this as a small welcome or featured message to your clients and to promote your business. If you haven’t see this yet, Google Places is the newest version of Local or Google Map type listings.
Once you have your Google Places page setup and verified, make sure and complete your profile. Then, take the next step and add a Posts feature as a quick status update in the now familiar 160 characters. The message will automatically run for 30 days in your Places page. Think about using your targeted keyphrases or a special message to your visitors. Only one post will show at a time, but you can choose between Specials, Events, or new features. The end of the year is a great time to provide information about specials and events.
Let us know how you are using your Google Posts or if you need help creating a complete listing for your business.
Contact the Schipul SEM Team in Houston for more information.
Holiday Planning for SEO and Marketing – IS Conference
Friday, September 17, 2010
We had the opportunity to speak at the Houston IMA annnual Interactive Strategies Conference in this week. The toughest part of the conference was not being able to see all the good quality presentations since there were multiple session tracks for the day.
We happen to think Holiday and Seasonal trends are pretty insightful and shared how you can optimize your web campaigns for both traditional holidays or even make your own holidays to support your business. Flip through the slidedeck to learn how we research phrases and trends to forecast opportunities. We then help clients set editorial and planning calendars for specific dates and know what they should be looking forward to for the next campaign.
Holiday SEM – Trends for Seasonal Marketing
View more presentations from Jonti Bolles.
If you would like more information and resources about Holiday Search Engine Optimization for all season of the year, contact our Houston Search Engine Marketing Team.
Holiday Trends and Planning
Wednesday, December 2, 2009
Most of us are aware of Holiday Trends and Planning as we scurry to find the best deals on Cyber Monday or Free Shipping Day. If you are a little late in getting your site optimized for this year’s holiday rush, start planning for upcoming seasonality.
Online shopping and events can make effective use of campaigns related to keyphrases such as free shipping, discount, gift, coupon and last minute deals. Use Google Insights and Trends to discover seasonal trends for your segment of the market. Whether it is a gift membership, free shipping or other discount, savvy shoppers are on the lookout for value.
Start planning now for health and fitness related topics in the early January, flu and cold season topics, and upcoming holidays for Spring Break and Valentines. Coordinate a combined effort from on-page web optimization with off-page marketing efforts including newsletters, events, and social media announcements. Spend some time looking at your past year’s analytics and scour for traffic spikes or increased opportunities around industry events. Setup coordinated campaigns which may include a targeted PPC campaign.
Not sure what dates are important for your business or association? Check out the calendar for editorial planning from the presentation by the Schipul SEM Team.
Holiday Marketing Planning with SEM
View more presentations from SEM Team at Schipul – The Web Marketing Company.
For more information on Search Engine Optimization, Trends and Marketing, contact our Search Engine Marketing Team at Schipul and follow SEMblog on Twitter.
