Category: Keeping up with the Search Engines

The URL Debate: Underscore vs. Dash

August 19, 2011 | By | 4 Comments

A common question in the SEO world has always been: What’s best to use in a URL, dashes or underscores? Do they make a difference to search engines and how our web sites rank?

According to Search Engine Land, Google and Bing handle dashes and underscores in URLs differently.

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Social Signals and SEO – Can Facebook and Twitter help my SEO?

March 31, 2011 | By | 8 Comments

  Google and Microsoft have made announcements lately that Social Signals are being incorporated into the search algorithm (including this interview with SEO Moz back in December). Which means that whether or not a link has been shared via social networks affects its performance in search. How much do Social Signals matter? Keep in mind […]

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Google & Bing Admit to Having Whitelists / Exception Lists

March 17, 2011 | By | 1 Comment

Last week, our SEM team at Schipul – The Web Marketing Company, attended the SMX West conference in San Jose, CA. One of the much anticipated panels included “The Spam Police” featuring Google’s Matt Cutts, Bing’s Sasi Parthasarthy and Blekko’s Rich Skrenta. The panel was moderated by Search Engine Land editor-in-chief Danny Sullivan. One of […]

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Stephen Colbert to Bing, you got “hiybbprqag!”

February 3, 2011 | By | 3 Comments

“For the first time ever, someone’s search history has been busted for something other than porn.” – Stephen Colbert Earlier this week, Danny Sullivan from Search Engine Land, reported that Google has proof of Bing copying their search results. Bing fervently denied this accusation and instead accused Google of click fraud involving “honeypot” search results. Well apparently, the […]

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