Couldn’t make it to MozCon and need a recap? Arguably one of the better marketing conferences in the year, MozCon is held each summer with invited speakers who are leaders in the Search Engine Marketing industry. Presentation Slide Decks: If you didn’t get to attend, the team at Moz has no trouble sharing. They have posted the […]
PubCon Austin 2015 was held during the beautiful Spring in Texas. One of the most informative sessions was the Increasing Your Leads and Sales With Content Remarketing by Damon Gochneaur of Aspiro Agency and Sean Dolan of PushFire. These guys provided well documented insights into remarketing advertising. Damon kicked off our session with describing what feels like a […]
Your SEO and Social Media Marketing questions answered by Bing’s Duane Forrester, Bruce Clay, AimClear’s Marty Weintraub and Maisha Walker. Sponsored by Bing and Inc., a panel discussion was held in Houston, TX at the beautiful Gremillion & Co. Fine Art Annex gallery. With a great selection of hors d’oeuvres and beverages by Swift Company catering, […]
Last week, our team attended the Nonprofit Technology Conference in Minneapolis! We are posting our recaps and resources from the conference over on the Tendenci website. For The SEM Blog, we’ve included some tools from speaker Justin Cutroni of Google. Justin presented on Google for Nonprofits and Smart Data. The Schipul/Tendenci team at NTC 2013! Analytics […]
Google has done a fantastic job of putting Matt Cutts out there as the face of the web spam team – and he is also the face who delivers updates about Google’s work and algorithm updates to the web at large. The crowd at the “How to Ranke Better in Search” #bingle panel at SXSW was reflective […]
Dave Underwood of Topspot Internet Marketing spoke on “Improving Website Measurement & Analytics” at the HiMA luncheon last week in Houston, Texas. He offered useful insight for successful marketing, some of it surprisingly simple. For example, recording and listening to phone calls: if your sales people give inaccurate information or fail in some other way […]
SchipulCon is in full swing! We were thrilled to see Brian Wheelis of Facebook speak Thursday on Facebook Ads. Below are our notes: On Facebook Fan Pages Your page represents who you are, similar to an individual’s profile page. The page is the concert, the ad is the ticket to that concert. That concert may […]
SchipulCon is October 6th and 7th and if you haven’t registered yet time is seriously ticking. Don’t miss out on everything geeky and awesome! The two day conference will be full of amazing speakers flying in from around the country and has three main topics – profit, reach and create. For the SEM & SEO […]
Last week, I was privileged to go speak for the Public Relations Society of America Tampa Chapter on Search Engine Optimization for PR Professionals. The presentation is titled: “Spiders, Bots & Crawlers — Oh My! A PR Professional’s Guide to Search Engine Optimization” & focuses on Search Engine Basics, Identifying Your Audience, Optimizing Your Website, & Measuring Success. Slides embedded in post.
SchipulCon 2011 is well on its way, taking place October 6th – 7th at the Norris Conference Centers at City Centre. This is one tech conference you do not want to miss. Grab your tickets by July 31st for a special $100 early bird discount.
This year’s conference is centered around three main focus areas: create, profit, reach. Our list of presenters continues to grow with inspiring speakers and content. SchipulCon 2011 will also feature fascinating and helpful search engine marketing content from experts in the field. Stay tuned for specific details on SEO speakers and presenter content coming soon.