SMX West 2009 – What are the SEO efforts from a technical standpoint? This session looks at "status report" metrics you can tap into such as link counts, page counts and more to measure value, set benchmarks and determine successes. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land The first presentation of the session is from […]
Search and Reputation Management presented at SMX West 2009
This session focuses on reputation. What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? This session explores some of the tactics available. Noah Elkin from Steak presents the rules for Online Search and managing your reputation at a high level. […]
Danny Sullivan Keynote at SMX West
Search in 2009 is the opening keynote at this year’s SMX Conference. Danny Sullivan is conference co-chair and Search Engine Land’s editor-in-chief. The crowd at SMX West ranges from in-house search marketers to agency driven professionals. Danny has done a great job of promoting and educating the industry. The largest search engines Google, Yahoo and […]
Dan Heath Morning Keynote – SES San Jose 2008
The last keynote of the conference on the last day and it is once again moderated by … … you guessed it Kevin Ryan and features Dan Heath co-author, with his brother Chip, of Made to Stick – Why Some Idea Survive and Others Die. From the Made to Stick site; Why do some ideas […]
Facebook, Feeds & Micro-Blogging – SES San Jose 2008
Last Social Media panel of the day is moderated by the moderating master Kevin Ryan and features Andy Beal of Marketing Pilgrim LLC, David Snyder of JRDunn.com, Neil Patel of ACS and Brian Morrissey of AdWeek Sites such as Facebook and Twitter are not only great for connecting and sharing information with friends and clients […]
Social Media Analysis and Tracking – SES San Jose 2008
The third Social Media panel of the day is moderated by Marshall Sponder of Monster.com and features Breanna Wigle of Military Advantage, Edmund Wong of ICrossing, Todd Parsons of the Allen Parson Project, Dr Evil’s giant Space Laser, jk he is with BuzzLogic.com and Rob Key of Converseon The topic at hand is measuring and […]
Successful Tactics in Social Media Optimization – SES San Jose 2008
After a delicious lunch at the Good Karma Vegan Cafe it’s back to the Social Media track here at SES San Jose 2008. This panel is again moderated by Pauline Ors of IBM and features Kendall Allen of Incognito Digital, David Snyder of JRDunn.com and Liana Evans of KeyRelevance. First up its Kendall Allen on […]
Social Media Marketing: What is it and What is it Good For? – SES San Jose 2008
The Social Media track is where you will find me today, although most of what I will hear today is stuff I already know but I hope to impart on you the wisdom of how to effectively research and address an effective Social Media campaign. The first Social Media panel of the day is moderated […]
Why Does Search Get Credit for Everything? – SES San Jose 2008
Everyone is moving a little slowly and quietly today. Last night was the Google Glow in the Dark dance party out at Googleplex and they certainly delivered. There was tons to do and see plus everything was FREE! Moderating the morning keynote once again is Kevin Ryan with Bill Hunt of Global Strategies International and […]
What’s New With Google Analytics and Website Optmizer – SES San Jose 2008
After a great Keynote I am now at the second panel of the day for Avinash Kaushik of Google. He is presenting with Tom Leung pf Google Website Optimizer. Avinash has an analogy on how to describe Bounce Rate – I came, I puked, I left. Us SEM nerds eat that stuff up. On the […]