Schipul Blog Design and Hosting

We have started offering Blog design and hosting to help you get your feet on the ground. It’s fast and easy to do and you get the same great Schipul service and expertise. Plus you can become the beacon of information that may one day take down a respected journalist.*

Don’t believe me? Check out the Schipul Blog for more info

“71 percent of all journalists get stories from bloggers,” said Dallas Lawrence at the Central Michigan PRSA Social Media event on November 14th.

Hold the presses! If your voice is worthy of making headlines, why isn’t Schipul helping you make your voice heard?

Now I know blogging does sound a bit dirty to the untrained but the power of it in terms of SEO is really amazing. Some of our clients blogs generate the most referral traffic to their regular site than search engines.

So think of your blog as a door to door salesperson only without the overcoat and jaded disposition.

We do provide Blog training as well, in fact we had one today. Were you here? If not you can read about here on the Schipul Blog

So remember, don’t let Granny school you in the ways of the blog and once you have your blog up and running maybe you can try your hand at a mashup challenge with Granny Teller below;

Granny Teller Mashin it Up

*Ok we are totally kidding about that part

Jason McElweenie

For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com

This panel is again moderated by Pauline Ors of IBM and features Kendall Allen of Incognito Digital, David Snyder of JRDunn.com and Liana Evans of KeyRelevance.

First up its Kendall Allen on the topic of the Advancement of Integrated Data. The old days of Social Media used to be things like Listservs and Chat Rooms and has transformed into something that users can take with them where ever they go. This sort of Cross Platform storytelling is an interesting morph of online content that if done correctly can help drive your brand farther into the marketplace.

Talking about Search when thinking about a Social Media campaign is something that should be addressed from the onset states Allen. I couldn’t agree more. If you are going to attempt to promote your business through Social Media you need to keep the brand consistent across the board. Keywords and taglines should be the same everywhere you or your company list themselves.

Ning.com is one of Allen’s favourites for getting people engaged and keep a  conversation going

Social Spark, a blog network is a ‘Social Marketing Network that connects advertisers and bloggers through an online marketplace.’

Linda Evans is up next to address the topic of joining Social Media sites just for links. Social Media is about the interaction of people and most people can smell a rat pretty quickly so if all you are looking for is links back to your site you will be doing your business a disservice. Social Media is great for links though and the links are worth something but as long as you are engaging people in a conversation you should be fine

Evans is now referencing Charlene Li’s book Ground Swell and how web users are segmented into different roles online with the most being what Li calls ‘Inactives’ or those that surf and do not contribute. They may want to contribute but aren’t sure of how to do this or if there are tools out there to make it is easy to be a ‘Creator.’

She is also siting Snausages Breakfast bites, a product that was 100% driven by users on the Dogster.com site and it has been a very successful product for them.

Social Media can be used badly such as the case with Walmarting Across America so beware before you jump in and make sure your message is not only correct but also transparent.

Lastly Dave Snyder is up talking SERP(Search Engine Results Page) control through SMO(Social Media Optimization)

Creating profiles on sites such as Twitter or MySpace and other networks become heavily weighted in brand recognition. Always optimize your profiles or listings and link specific keyterms to landing pages on your site.

Engage your users through interaction is great way to maintain link equity. If you and others are sharing links in Social Media sites you are further elevate your brand on the web.

Flickr, the best online photo sharing site in the world(IMHO), is a favourite of Snyder. I can attest the to the quick indexing properties of Flickr and how powerful a correctly titled/tagged image can generate traffic to your site.

Having a correct profile name that not only identifies your company name to visits but also helps search engines recognize that there is a connection between say your YouTube channel to your site. If you have a YouTube channel don’t give it a vague name or use an employees name but in the case of YouTube make sure you spell your display/username correctly as there is no way to change it. Flickr will let you change your username but you cannot change it back.

Please take this into account when setting up profiles. Always dot your Is and cross your Ts

Jason McElweenie

For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com

Some of the things you’ll be able to take away:

• What social media sites will work for you and your organization
• Online reputation management – how to respond to your audience
• How you can track success of social media
• Real world success stories and see how easy it is to get started

Come join us with for this informative social media class that you won’t want to miss!

Sign up for it today at: http://www.schipul.com/en/cev/?356

Our office is located at:

11757 Katy Freeway
Suite 930
Houston, TX 77079
(281) 497-6567

This Social Media for Non Profits Class starts at 2:00 PM Tuesday July 15, 2008. 

Hope to see you there!

Annisa Chan

For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com