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Jonti Bolles

For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com

Tomorrow marks a historic day in the US not only for the fact that Barack Obama will be the 44th US president and 1st Black Man elected to the Executive Office but also this will be the very first Social Media/Web 2.0 inauguration.

If you are like most people that I know you are on all of the major Social Media sites like Facebook/Twitter and Flickr to name a few and tomorrow these sites will be abuzz with Washington Fever as Mr. Obama is sworn into office.

No matter where your political allegiance lies tomorrow’ s event represents a paradigm shift not only in how this country will be perceived but also how this President and his campaign embraced the tools that we have been using for quite some time to get your vote.

The Obama campaign realized early on that it had to get it’s message of Hope and Change into the minds of influencers and how better to do that than to go to where they are and not wait for them to come to them. Utilizing a lot Web 2.0 tools the Obama campaign made it easy for people to connect and share his message through things such as quick links on his home page.

Even graffiti artist Shepard Fairey got into the mix with his iconic Hope Posters

Effective Big-Budget Social Media Marketing

I covered this back in August and congrats to Obama’s marketing team, they did a great job in finding a marketing message and giving people the ways and means of sharing it with each other. People wanted change, they made this the basis of their campaign and rode it all the way to the White House. It was a well executed campaign that was right for the time. My two cents? It was very big on style and somewhat short on substance and me being the optimistic pessimist that I am I sure hope we are a lot better in 4 years but I’m a little hesitant. There’s a lot to change.

Where to Catch the Inauguration

I know our monitors here at work will be tuned to this historic event but if you aren’t anywhere near a TV and live mostly online during the day thankfully TechCrunch and the New York Times

TechCrunch Inauguration Rundown

http://www.techcrunch.com/2009/01/18/the-techcrunch-guide-to-the-inauguration/ 

New York Times Inauguration Rundown

http://bits.blogs.nytimes.com/2009/01/19/the-inauguration-will-be-televised-and-twittered-streamed-flickrd/

But What About Twitter? Are They Ready?

According to NY Times Biz Stone, Twitter co-founder states that they ‘will nevertheless be doubling our through-put capacity before Tuesday.’

Lets just be thankful that a MacWorld Expo isn’t tomorrow as well

Jason McElweenie

For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com