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HOWTO: Handle Negative Online Business Reviews Like a Pro
Wednesday, April 18, 2012
Let’s face it, online reviews can make you or break you. People rely more than ever on online review sites before making purchases or doing business with a company. If you’re not already monitoring reviews of your company then it’s time to start. Claim Any Listings Floating Around the Web The first thing you should do as a business owner is be sure to “claim” your local listings so you can have full control over the details and this also enables you to respond to reviews as a business owner. Popular review sites you should search for your business listing…
The Familiarity Effect: PPC vs Organic Search
Thursday, April 12, 2012
Dave Underwood of Topspot Internet Marketing spoke on “Improving Website Measurement & Analytics” at the HiMA luncheon last week in Houston, Texas. He offered useful insight for successful marketing, some of it surprisingly simple. For example, recording and listening to phone calls: if your sales people give inaccurate information or fail in some other way to appropriately respond to potential customers, it really doesn’t matter if your marketing campaign generates 100 leads from Fortune 500 companies – the sales people are not converting the leads. He also touched on the hot topic of Organic vs. Paid advertising. Agreeing with a…
3 Microsoft AdCenter Tips to Manage Your PPC Campaigns
Thursday, April 5, 2012
Guest Blogger: Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Last month I wrote about a few ways to use Google’s AdWords Desktop Editor to more efficiently manage campaigns in Google AdWords. This month I’ll share some of my favorite tricks in the Microsoft adCenter Desktop Editor program, starting with two of the same things I highlighted in Google AdWords Editor: advanced bid changes and copying campaign settings. Just like Google’s AdWords Editor, the Microsoft adCenter Desktop Editor lets you make changes to your adCenter PPC…
