How Google's +1 Button Affects SEO http://t.co/O0CXVVtB #seo #sem #
Brian Wheelis of Facebook at SchipulCon on Facebook Ads & New Facebook Features
Friday, October 7, 2011
SchipulCon is in full swing! We were thrilled to see Brian Wheelis of Facebook speak Thursday on Facebook Ads. Below are our notes: On Facebook Fan Pages Your page represents who you are, similar to an individual’s profile page. The page is the concert, the ad is the ticket to that concert. That concert may be Kenny Chesney or Lady Gaga – the ticket is the same, but the experience will be completely different. Pages connect people, ads help us reach their friends. When businesses are connected, they win. On Facebook Engagement Success “Very little happens on the Facebook platform…
SchipulCon 2011 – The Web Marketing Conference
Wednesday, October 5, 2011
SchipulCon is October 6th and 7th and if you haven’t registered yet time is seriously ticking. Don’t miss out on everything geeky and awesome! The two day conference will be full of amazing speakers flying in from around the country and has three main topics – profit, reach and create. For the SEM & SEO Enthusiasts… Schipul’s fearless SEO leader, Caitlin Kaluza will be speaking at two different sessions: Metrics for the Real World: A look at the ins and outs of the metrics world and customizing your analytics program and expectations for your business and demographics. Beyond the page: Optimizing your…
Google Introduces Google Analytics Premium
Monday, October 3, 2011
Last Friday, Google announced the release of the Google Analytics Premium. Users now have the option to go premium for an annual flat rate fee, which still has not been disclosed. What’s included in this premium account? The premium package includes a number of exciting upgrades and new features including more insights and around the clock support from a Google Analytics expert. Some of Google Analytics Premium’s new features: 24/7 live support custom training and support lifted data limits attribution modeling more custom variables data collection & reporting guarantees “Premium is everything you need to give everyone in your…
SEO for PR Professionals – Speaking to PRSA Tampa
Tuesday, September 27, 2011
Last week, I was privileged to go speak for the Public Relations Society of America Tampa Chapter on Search Engine Optimization for PR Professionals. The presentation is titled: “Spiders, Bots & Crawlers — Oh My! A PR Professional’s Guide to Search Engine Optimization” & focuses on Search Engine Basics, Identifying Your Audience, Optimizing Your Website, & Measuring Success. Slides embedded in post.
