Guest Blogger: Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. If you’re running paid search campaigns in Google AdWords, and you don’t already use the Dimensions tab, you’re missing out on a ton of useful data. Rolled out in mid-2010, the […]
With Google’s recent Search Plus Your World update, it is now more important than ever to have a highly optimized Google+ page. Since Google now shows social results mixed in with organic results, your Google+ page is extremely crucial in helping you appear in Google. With the release of Google’s Search Plus Your World update, […]
Last month I visited Florida to speak to PRSA Tampa Bay on SEO for PR Professionals. The fantastic team at PRSA Tampa Bay captured video of the event, and two excerpt videos from that presentation are below. SEO Video Topics are: Deciphering Google Analytics Keyword Reports & What do Search Engines Look for? Reviewing the SEO Hierarchy of Needs.
By far the best free keyword research tool around is Google AdWords Keyword Research Tool. If you haven’t noticed already the interface may look a little different. Google has been busy rolling out changes for not only Google Analytics, but now the Google AdWords Keyword Tool. Here’s a brief overview of some of the changes […]
SchipulCon is in full swing! We were thrilled to see Brian Wheelis of Facebook speak Thursday on Facebook Ads. Below are our notes: On Facebook Fan Pages Your page represents who you are, similar to an individual’s profile page. The page is the concert, the ad is the ticket to that concert. That concert may […]
SchipulCon is October 6th and 7th and if you haven’t registered yet time is seriously ticking. Don’t miss out on everything geeky and awesome! The two day conference will be full of amazing speakers flying in from around the country and has three main topics – profit, reach and create. For the SEM & SEO […]
Last Friday, Google announced the release of the Google Analytics Premium. Users now have the option to go premium for an annual flat rate fee, which still has not been disclosed. What’s included in this premium account? The premium package includes a number of exciting upgrades and new features including more insights and around the […]
Last week, I was privileged to go speak for the Public Relations Society of America Tampa Chapter on Search Engine Optimization for PR Professionals. The presentation is titled: “Spiders, Bots & Crawlers — Oh My! A PR Professional’s Guide to Search Engine Optimization” & focuses on Search Engine Basics, Identifying Your Audience, Optimizing Your Website, & Measuring Success. Slides embedded in post.
Why You Should Submit Your Site to DMOZ DMOZ is the largest open directory and many search engines like Google rely on it for additional information about a website. The main reasons to submit your site to DMOZ is to gain an authority backlink and consequently improve your search ranking. It is free to submit your […]
Google recently announced a change to how links are categorized in your Webmaster Tools. You may be familiar with how link data is categorized into two categories: links coming from other sites (external links) and links from within your site (internal links). Google says, “the update aims to better categorize these links in a way that more closely aligns with your idea of which links are actually from your site vs. from other sites.”