SEO.com recently came out with a stellar infographic featuring the Stars of Search Marketing. You may or may not yet be familiar with these names but in the world of Search Engine Optimization, you should definitely know their work. This fun infographic also showcases the future of search according to these SEO experts.
A common question in the SEO world has always been: What’s best to use in a URL, dashes or underscores? Do they make a difference to search engines and how our web sites rank?
According to Search Engine Land, Google and Bing handle dashes and underscores in URLs differently.
Google’s Webmaster Tools now features a new option to submit your new and recently updated URLs for indexing by Google. In order to submit a URL, first you have to fetch the URL as Googlebot. Once the URL has been fetched and deemed successful, Google will give you the option to submit that URL to their index. After submitting, your URL will be crawled by the Googlebot, usually within a 24 hour time frame. Once the URL has been crawled, it will be considered for inclusion in the Google index.
Are you making the most of your YouTube presence? Have you optimized your channel? Added title, descriptions, and video tags packed with relevant keywords? Do you know about video transcriptions and what they can do for your SEO? Read on as we cover how to optimize on YouTube.
Last month, our rock star Search Engine Marketing Manager, Caitlin Kaluza, gave a webinar on Intermediate Google Analytics. In case you missed it, we are recapping all the great information in today’s blog post. As an added SEM brain candy bonus, we’ve got all the slides from the webinar below.
SchipulCon 2011 is well on its way, taking place October 6th – 7th at the Norris Conference Centers at City Centre. This is one tech conference you do not want to miss. Grab your tickets by July 31st for a special $100 early bird discount.
This year’s conference is centered around three main focus areas: create, profit, reach. Our list of presenters continues to grow with inspiring speakers and content. SchipulCon 2011 will also feature fascinating and helpful search engine marketing content from experts in the field. Stay tuned for specific details on SEO speakers and presenter content coming soon.
Google announced Thursday that Google Places pages have undergone a few very important changes. You’ll notice that third party reviews are now gone from Places pages. These changes come as a result of other consumer ratings websites like Yelp, Citysearch, and TripAdvisor claiming that Google was using their content without permission.
Places pages will still link to these third party sites for a more well rounded search experience but only after showing Google user reviews. Google will no longer integrate the actual reviews from any other consumer rating websites into the page or the Place rating system.
With the roll out of the new Google +1 share button, chances are you will want to add this snazzy button to help optimize your website or blog. Installing the Google +1 share button is very simple.
Place this tag in your head or just before your close body tag…
I had this privilege this morning of speaking to a group for the CultureMap Connect Series – a free monthly series that brings in speakers to talk about Social Media and the web.
I tried to keep the theme not only how to use Analytics, but what do with the numbers once you get them. How can you use Google Analytics to make Business decisions. Decisions like…
So you got yourself a fancy new blog! You’ve meticulously narrowed down the categories, trained your authors, and chosen the perfect layout. Your content is going to be dynamic and exciting, you’ll show off your expertise over your competitors and throw in fun videos… But what about SEO?
A Blog can be a great way to bring in traffic, especially from people who are searching the web for specific How Tos, Demos, and other FAQs in your industry or specialty set. Blogs show off company culture, position you as an expert, and drive people back to your corporate site. And to be sure you are bringing in the most new readers as possible, Optimize each and every post that gets published so your content makes the Search Engines happy as well.
Whenever you post a blog post, here are SEO Recommendations to take into account for Search Engine Optimization…