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Posts Tagged ‘Google Analytics’

Last month, our rock star Search Engine Marketing Manager, Caitlin Kaluza, gave a webinar on Intermediate Google Analytics. In case you missed it, we are recapping all the great information in today’s blog post. As an added SEM brain candy bonus, we’ve got all the slides from the webinar below.

Key takeaways from the Intermediates Google Analytics webinar:

  • Email notifications are available for any website you are tracking.
  • Goal setting is highly recommended.
  • Learn about funnel and funnel reporting.
  • Learn how to set advanced filters to your Analytics reports.
  • Of all the reports Google Analytics offers you, which metrics should you be caring the most about? Visits, visitors, traffic sources, and conversions.

If you need a quick recap of Google Analytics basics, take a look at this Intro to Google Analytics presentation.

We’ve got a number of fantastic upcoming training webinars that we hope you’ll check out.

Here’s a few of the Schipul webinar events coming up in August:

Be sure to click the link and register for any or all of these great webinars for free!

Don’t forget to check out the rest of the Schipul events on our calendar and remember SchipulCon 2011, our exciting web marketing conference, is taking place October 6-7 in Houston, TX. Register today!

We had the opportunity to speak at the Houston IMA annnual Interactive Strategies Conference in this week. The toughest part of the conference was not being able to see all the good quality presentations since there were multiple session tracks for the day.

We happen to think Holiday and Seasonal trends are pretty insightful and shared how you can optimize your web campaigns for both traditional holidays or even make your own holidays to support your business. Flip through the slidedeck to learn how we research phrases and trends to forecast opportunities. We then help clients set editorial and planning calendars for specific dates and know what they should be looking forward to for the next campaign.

If you would like more information and resources about Holiday Search Engine Optimization for all season of the year, contact our Houston Search Engine Marketing Team.

Google Analytics Application Directory

posted by JMO
Wednesday, May 12, 2010

Google recently announced their application directory from a Google Analytics blog post. It includes links to online applications, mobile applications, and other add-ons to help you extend Google Analytics. Below are some of the applications we use.

Analytics App and Analytics HD

Available for the iPhone and the iPad, these two apps give you a preview of your data at a moments glance. Both apps allow you to load up multiple Google Accounts so you can track both work and personal sites. The iPhone app is very convenient for tracking on the go, and the iPad version gives you a bigger perspective and is a bit easier to navigate. One of my favorite parts about these apps are the Today and Yesterday reports which can be useful for checking traffic from recent content. The only downside I’ve seen thus far is the iPad version (Analytics HD) seems to be slower to load. This could be the app, or the fact that I monitor over 200 sites. Hopefully this will be improved in a future version.


This WordPress plugin shows your Google Analytics data within the WordPress back end interface. This is probably a great fit for publishers who aren’t interested in all that the web interface offers while still wanting to know basic things like visitor and pageview counts, keywords, and traffic sources. If you run a WordPress blog (like this one) or a WordPress website, this plugin is a great addition.

Link Tagger

Ever wanted to track downloads or external clicks but didn’t know how to do so in Google Analytics? Link Tagger can help with that. This is a javascript script you can download and include on your site pages that will automate the process of attaching the required Analytics code to track outgoing links and downloaded files. It works across all browsers with javascript support, so that should cover all users that analytics can track.


This is a personal favorite of mine. Ego allows you to view stats at a quick glance for Google Analytics as well as Mint tracking and other sites like Twitter, Vimeo, Tumblr, Feedburner, Squarespace, and Ember. At a quick glance you can tap through and see your stats for today, yesterday, the week, month, and year. The full iPad app allows you to swipe and load up the full statistics in the middle of the screen. I’ve yet to test that one, but I can attest to the iPhone version.

Be sure to check out the entire Google Analytics Application Gallery to see the other things like phone tracking, reporting tools, and site analytics auditing.

Over the past few weeks there have been some great articles published in the SEM world that you may have missed. Instead of trying to re-invent the wheel, we wanted to share them here so you can stay up to date on the latest news and thoughts from the search engine marketing world.

Google uses site speed in rankings – we’ve known for a while that Google was headed in this direction, and they finally made it official. Site speed is now counted, though it’s more of a tie-breaker than anything. Check out the full article. There, Matt Cutts points out that in addition to helping you in the rankings, speeding up your site will also please your visitors. Win-Win.

Google Analytics browser-based opt-out – Google takes privacy seriously and is working on some browser plugins that will allow people to opt-out of being tracked by Google Analytics. As a site owner, don’t let this frighten you. Web users have always had the choice to opt out of many tracking tools by turning off javascript (though many don’t as it affects their overall web experience). Chances are you will not see any major dip in your statistics, and your users will have an additional tool to control their privacy online.

The So What test to Analytics reporting – This is a favorite topic of mine. While Google Analytics and other tools offer you a sea of reporting options, very few of those give you actionable steps to improve your site’s KPIs. Avinash Kaushik offers a few examples of how asking “So What?” can improve your reporting efficiency and save you time, energy, and help move you closer to your online goals. Take some time to read it and then look at the reports you usually review and ask, So What?

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