A couple of good articles we worked through this week in measure and online advertising.

FBML can add Google Analytics tracking to your facebook pages.

You finally have the outer edge offices understanding the need to allocate resources to social media. Now, you want to measure some of your traffic to your faceBook Fan page? Facebook does a fair job of letting you see basic traffic, but for a more comprehensive view of where your visitors are coming from, you can now use Static FBML to add a Google Analytics tracking code to your pages. Excellent! Let’s do this.

FBML is a markup language based on familiar html tags and a few facebook specific calls. It allows applications to be created in separate tabs or static boxes. Friend of Schipul, Beth Kanter, pointed out this Analytics in FBML how to article for a step-by-step process on adding code without having to trigger Javascript. Let us know if you have any problems and we will be happy to help.

Bidding vs. Profits for Google PPC Advertising

Folks over at Search Engine Watch published an in-depth article on the future of bidding for Google CPC advertising and how automation is becoming more prevalent. Efficiency in business is typically a good thing, but we still subscribe to the belief of more information is better when making decisions about where our advertising and ROI are focused. Google has done a great job of opening up much of its data in the past few years (Insights, Trends), but advertising hasn’t always seen that same transparency. Read to see the discussion about transparency and trust.