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Posts Tagged ‘search’
In the new era of micro messaging, Google has added Posts to the Google Places listing tools. Think of this as a small welcome or featured message to your clients and to promote your business. If you haven’t see this yet, Google Places is the newest version of Local or Google Map type listings.
Once you have your Google Places page setup and verified, make sure and complete your profile. Then, take the next step and add a Posts feature as a quick status update in the now familiar 160 characters. The message will automatically run for 30 days in your Places page. Think about using your targeted keyphrases or a special message to your visitors. Only one post will show at a time, but you can choose between Specials, Events, or new features. The end of the year is a great time to provide information about specials and events.
Let us know how you are using your Google Posts or if you need help creating a complete listing for your business.
Contact the Schipul SEM Team in Houston for more information.
Google Instant has been announced today. The new feature for signed in users of Google Search will anticipate search query and display search results on the query page based on initial characters. One of the most talked about changes in the several Google Blogs indicates it may have a strong relationship to impressions vs. click through. Impressions for shorter query terms may rise as people get results faster, and overall click through rates may fluctuate. This may have a stronger impact on CTR for AdWords or PPC clients.
“Google Instant changes the way we think about impressions. With Google Instant, an impression is counted if a user takes an action to choose a query (for example, presses the Enter key or clicks the Search button), clicks a link on the results page, or stops typing for three or more seconds.
It’s possible that this feature may increase or decrease your overall impression levels. However, Google Instant may ultimately improve the quality of your clicks since it helps users type queries that more directly connect them with the answers they need.”
Quote from Inside Adwords: http://adwords.blogspot.com/2010/09/google-instant-more-innovative-approach.html
Also read more at Google Webmaster Tools: http://googlewebmastercentral.blogspot.com/2010/09/google-instant-impact-on-search-queries.html
Tell us how you think it will change Search Engine Optimization?