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Posts Tagged ‘seo’
Optimizing Your Tendenci Site for SEO (Slide Presentation)
Thursday, March 8, 2012
Our very own Jennie Lane from the Schipul Search Engine Marketing team recently conducted a webinar on how to optimize your Tendenci site for SEO. One of the great things about our Tendenci software is that SEO is baked into the code.
That is Tendenci allows you to easily edit SEO tags like Meta, Alt tags, and Title tags directly from the interface (no coding required).
If you have a Tendenci site and would like know how to easily optimize your site for search engines be sure to review her slide presentation.
Learn more about the SEO features of Tendenci including:
- The automatic SEO features of Tendenci, and how you can best take advantage of them
- What custom SEO features are available in Tendenci
- Tips for optimizing content like pages, articles, photos, news releases, etc.
Optimizing Your Tendenci Site for SEO | SEO for CMS
View more presentations from Tendenci
SchipulCon 2011 – The Web Marketing Conference
Wednesday, October 5, 2011
SchipulCon is October 6th and 7th and if you haven’t registered yet time is seriously ticking. Don’t miss out on everything geeky and awesome!
The two day conference will be full of amazing speakers flying in from around the country and has three main topics – profit, reach and create.
Picture yourself here this October 6th and 7th, the Norris Conference Centers at CityCentre in Houston.
For the SEM & SEO Enthusiasts…
Schipul’s fearless SEO leader, Caitlin Kaluza will be speaking at two different sessions:
- Metrics for the Real World: A look at the ins and outs of the metrics world and customizing your analytics program and expectations for your business and demographics.
- Beyond the page: Optimizing your website ‘stuff’: The best ways for adding and sharing content strategically and how to learn from your site’s traffic patterns
Other speakers include Carter Cole from BrandExtract, the creator of the popular Chrome extension SEO Site Tools. Carter will be speaking about just that – creating Google Chrome extensions! Brian Wheelis from Facebook may also touch on SEO and Facebook.
The Must See SchipulCon Speakers
- Dries Buytaert, the founder of Drupal…need I say more?
- Nicholas Skytland & Steven González with NASA, yes seriously, NASA!!
- Brock Wagner, the founder of Saint Arnold’s Brewery, the most delicious beer ever to come out of Texas.
- Brian Wheelis, Manager of Agency Management Operations for Facebook
The list doesn’t end there. Check out all of the SchipulCon speakers and register today. There are even one day tickets for those who can’t make it to both days. If that’s not cool enough, tickets will also be sold at the door!
Just for reading this entire blog entry The SEM Blog would like to offer you a sweet discount off of SchipulCon tickets with this promo code: schipulpal
We look forward to seeing you!
Meet the Stars of Search Marketing
Friday, September 2, 2011
SEO.com recently came out with a stellar infographic featuring the Stars of Search Marketing. You may or may not yet be familiar with these names but in the world of Search Engine Optimization, you should definitely know their work. This fun infographic also showcases the future of search according to these SEO experts.
For more information about these Search Stars visit their websites:
- Bruce Clay – BruceClay.com
- Matt Cutts – MattCutts.com/blog
- Danny Sullivan – SearchEngineLand.com
- Rand Fishkin – SEOmoz.org
The URL Debate: Underscore vs. Dash
Friday, August 19, 2011
A common question in the SEO world has always been: What’s best to use in a URL, dashes or underscores? Do they make a difference to search engines and how do they affect your web site ranking?
Which is better for SEO? Schipul.com/web-marketing vs. Schipul.com/web_marketing
According to Search Engine Land, Google and Bing handle dashes and underscores in URLs differently.
Google’s Matt Cutts, recently released this YouTube video update on the Underscores vs. Dashes question.
“Join on the Underscore, Separate on the Dash.”
Google says it’s better to stick with the dash to separate keywords in a URL. If you’re starting a new website and its brand new, Google encourages you to use dashes. This will allow you to add more easily searchable keywords into your URL and may help improve rankings.
However, if you have a website that’s successful in page rankings and has been around for a while, don’t worry about it. Underscores are fine to use for established websites. Cutts says the amount of impact it has in Google rankings is “relatively low” and he does not recommend going back and rewriting every single URL to use dashes because it’s just not worth it and may cause problems.
Do Dashes vs. Underscores Make a Huge Difference in Google?
Cutts states, “It doesn’t make that much of a difference. It’s what we call a second-order effect. It’s not a primary thing that makes a huge difference.”
What About in Bing?
A Bing spokesperson responded to Search Engine Land by saying they do not differentiate at all between dash and underscore in their URL ranking features.
What Should Webmasters Do?
If you are launching a new site, then go ahead and use dashes in your URLs, in order to keep your keywords separate. According to Cutts, “when Google sees an underscore in a URL, it joins what’s before and after into one term.” However, if you have an existing site and using underscores in your URLs, don’t change them to dashes because it can cause technical problems and can impact your search rankings.
