Another weekend and with it another major Google algorithmic update. What SEOs have been waiting for over two years has finally happened. Last Friday, September 23rd, Google announced Penguin 4.0 is now baked into its search core algorithm, Hummingbird and is now real-time! So What is Google Penguin? According to Search Engine Land, “Penguin is […]
If your business does not have a mobile-friendly site then website ranking can and will likely be affected. If your business or association does have a mobile responsive site (and we hope you do), then you should focus on optimizing with the tools and analysis readily available. Since 2013, Google has been preparing webmasters […]
Last week, Wednesday Oct. 3rd to be exact, myself and a few other Schipulites attended the Interactive Strategies Psych Conference (IS 12). Every session centered on human behavior, decision making and how to market products and campaigns in a way that has your end user in mind. I feel like one session in particular stood […]
Our very own Jennie Lane from the Schipul Search Engine Marketing team recently conducted a webinar on how to optimize your Tendenci site for SEO. One of the great things about our Tendenci software is that SEO is baked into the code. That is Tendenci allows you to easily edit SEO tags like Meta, Alt […]
SchipulCon is October 6th and 7th and if you haven’t registered yet time is seriously ticking. Don’t miss out on everything geeky and awesome! The two day conference will be full of amazing speakers flying in from around the country and has three main topics – profit, reach and create. For the SEM & SEO […]
SEO.com recently came out with a stellar infographic featuring the Stars of Search Marketing. You may or may not yet be familiar with these names but in the world of Search Engine Optimization, you should definitely know their work. This fun infographic also showcases the future of search according to these SEO experts.
A common question in the SEO world has always been: What’s best to use in a URL, dashes or underscores? Do they make a difference to search engines and how our web sites rank?
According to Search Engine Land, Google and Bing handle dashes and underscores in URLs differently.
Are you making the most of your YouTube presence? Have you optimized your channel? Added title, descriptions, and video tags packed with relevant keywords? Do you know about video transcriptions and what they can do for your SEO? Read on as we cover how to optimize on YouTube.
SchipulCon 2011 is well on its way, taking place October 6th – 7th at the Norris Conference Centers at City Centre. This is one tech conference you do not want to miss. Grab your tickets by July 31st for a special $100 early bird discount.
This year’s conference is centered around three main focus areas: create, profit, reach. Our list of presenters continues to grow with inspiring speakers and content. SchipulCon 2011 will also feature fascinating and helpful search engine marketing content from experts in the field. Stay tuned for specific details on SEO speakers and presenter content coming soon.
Google announced Thursday that Google Places pages have undergone a few very important changes. You’ll notice that third party reviews are now gone from Places pages. These changes come as a result of other consumer ratings websites like Yelp, Citysearch, and TripAdvisor claiming that Google was using their content without permission.
Places pages will still link to these third party sites for a more well rounded search experience but only after showing Google user reviews. Google will no longer integrate the actual reviews from any other consumer rating websites into the page or the Place rating system.