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Posts Tagged ‘video’

Last month I visited Florida to speak to PRSA Tampa Bay on SEO for PR Professionals. The fantastic team at PRSA Tampa Bay captured video of the event, and two excerpt videos from that presentation are below:

Deciphering Google Analytics Keyword Reports

View Video on YouTube

How to read keyword reports from Google Analytics – what should you do with this information?

  • You should rank well for your brand name – you are the best answer for that search query
  • Look for the non-branded keywords that are bringing traffic
  • Look for surprise words that are sticking, i.e. hot topics, laymen’s terms – use this as inspiration to add new content

What do Search Engines Look for? Reviewing the SEO Hierarchy of Needs

View Video on YouTube

Bruce Clay's SEO hierarchy of needsI review Bruce Clay’s SEO Hierarchy of needs (graphic at right) and explain each of the steps on the pyramid.

The basic elements Search Engines are looking for:

  1. Search Engines like readable text & fresh, relevant content
  2. The best way to rank for a keyword is to have content about that specific keyword
  3. If a visitor can easily navigate your site, so can a search engine – provide calls to action to tell visitors (and search engines) where to go
  4. Link Building is important, but not a silver bullet. Start with very relevant links such as organizations, partners, clients, etc.

Huge thanks to the great team at PRSA Tampa Bay for posting these videos!

>> View the full presentation on Slideshare

>> View Upcoming Schipul Training & Public Speaking Events

In most industries, there will be a few have led from the beginning or quickly make their name recognizable when the enter the scene. Search Engine Marketing  is no exception and one of the SEO industry rockstars is Jill Whalen of High Rankings Online. If you interested in SEO, poke around her site, follow her on Twitter.

At Schipul, we are big fans of learning, learning and more learning. One of the resources we use in the office is Lynda.com. Today, I learned Jill has a set of Getting Started videos promoting her course on Lynda.com. This is a full  set of videos for a nice refresher or to educate a client on the process of the work you will be providing. She uses a case study site she launched and optimized to illustrate what works and what doesn’t.

See some free video excerpts from the course on her SEM-Video page. Nope, we aren’t affiliated, we just like good content when we see it. Thanks Jill, these are great!

SEO News this past week: