Social Media Optimization (SMO) is Search Engine Optimization’s (SEO) crazy cousin. You know the one who kind of looks like SEO but has a nose piercing and a wild, adventurous streak that you still might be trying to figure out. If your organization has started experimenting with Social Media tactics (which is a great idea, by the way) it’s never too early to start optimizing your Social Media Marketing plan for maximum brand building and exposure.
Establishing a presence on social networks like MySpace (www.myspace.com), YouTube (www.youtube.com), Digg (www.digg.com) and Blogs can drive enormous amounts of traffic to your Web site. You have worked extensively to make your Web site search engine friendly, but how do your site and organization fare in the Social Media world?
The interesting thing about SMO is that your optimization techniques go beyond typical SEO keyword,
SMO’s goal is to fine tune your Social Media content so that it is featured and linked to from relevant Blogs, podcast and other Social Media outlets and easily found in specialized Social Media engines. The resulting traffic, candid feedback and buzz generation can be electrifying!
To do this, you must play friendly with your audience and prepare to get your hands dirty in the Blogosphere. Be sure to read Part 2 of the SMO is the new SEO series in our upcoming Schipul SEM newsletter to learn about The Top 5 Ways you can optimize your organization’s Social Media tools.
Want to know more? Check out Schipul’s Social Media Marketing services and learn how we can help optimize your Social Media marketing plan!
Katie Laird
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com