Glen Allsop has a great post at Search Engine Land on Social Media Marketing. Dubbed ‘15 Truths About Social Media Marketing‘, Glen points out some of things that helped him in his role as a ‘Social Media Manager’ in Cape Town.
- You must get involved in the top social media sites to understand them thoroughly.
- You must be a real user.
- Not everything you try will work.
- Results can’t be guaranteed.
- Engage in communities.
- Understand the benefits.
- Social media marketing is only one strategy.
They are all really good points and for those of you about to embark on a social media campaign, or are on the fence about social media, don’t know what it is or how to do it I suggest you check out his post here