The last keynote of the conference on the last day and it is once again moderated by … … you guessed it Kevin Ryan and features Dan Heath co-author, with his brother Chip, of Made to Stick – Why Some Idea Survive and Others Die. From the Made to Stick site; Why do some ideas […]
Archives for August 2008
Facebook, Feeds & Micro-Blogging – SES San Jose 2008
Last Social Media panel of the day is moderated by the moderating master Kevin Ryan and features Andy Beal of Marketing Pilgrim LLC, David Snyder of JRDunn.com, Neil Patel of ACS and Brian Morrissey of AdWeek Sites such as Facebook and Twitter are not only great for connecting and sharing information with friends and clients […]
Social Media Analysis and Tracking – SES San Jose 2008
The third Social Media panel of the day is moderated by Marshall Sponder of Monster.com and features Breanna Wigle of Military Advantage, Edmund Wong of ICrossing, Todd Parsons of the Allen Parson Project, Dr Evil’s giant Space Laser, jk he is with BuzzLogic.com and Rob Key of Converseon The topic at hand is measuring and […]
Successful Tactics in Social Media Optimization – SES San Jose 2008
After a delicious lunch at the Good Karma Vegan Cafe it’s back to the Social Media track here at SES San Jose 2008. This panel is again moderated by Pauline Ors of IBM and features Kendall Allen of Incognito Digital, David Snyder of JRDunn.com and Liana Evans of KeyRelevance. First up its Kendall Allen on […]
Social Media Marketing: What is it and What is it Good For? – SES San Jose 2008
The Social Media track is where you will find me today, although most of what I will hear today is stuff I already know but I hope to impart on you the wisdom of how to effectively research and address an effective Social Media campaign. The first Social Media panel of the day is moderated […]
Why Does Search Get Credit for Everything? – SES San Jose 2008
Everyone is moving a little slowly and quietly today. Last night was the Google Glow in the Dark dance party out at Googleplex and they certainly delivered. There was tons to do and see plus everything was FREE! Moderating the morning keynote once again is Kevin Ryan with Bill Hunt of Global Strategies International and […]
Google AdWords Seminars 101, 201 & 301 Now Available
Whether you are managing your own paid placement campaigns or have you have an agency managing it for you it is always good to learn the basics and a bit more and now you can. Google is offering different levels of AdWords training in various cities, so no matter if you have never done PPC […]
What’s New With Google Analytics and Website Optmizer – SES San Jose 2008
After a great Keynote I am now at the second panel of the day for Avinash Kaushik of Google. He is presenting with Tom Leung pf Google Website Optimizer. Avinash has an analogy on how to describe Bounce Rate – I came, I puked, I left. Us SEM nerds eat that stuff up. On the […]
Technical & Information Giants Keynote – SES San Jose 2008
Ok, I’m fed and thirsty for more knowledge and this afternoons keynote promises to be a good one. Moderated once again by Kevin Ryan with Mike Grehan of Acronym Media and features Matt Cutts of Google, Danny Sullivan of Search Engine Land, Tim Westergren of Pandora(ps RIAA please leave them alone), Robert Scoble of FastCompany.tv, […]
Measuring Success in a Web 2.0 World – SES San Jose 2008
Second panel of the day is moderated by Richard Zwicky of Enquisite featuring Avinash Kaushik of Google, Jim Sterne of Web Analytics Association(a client!), Matthew Bailey of SiteLogic and Marshall Sponder of Monster.com Kaushik, author of Web Analytics, An Hour a Day is first up talking about the thing that most defines him – his […]