Last Social Media panel of the day is moderated by the moderating master Kevin Ryan and features Andy Beal of Marketing Pilgrim LLC, David Snyder of JRDunn.com, Neil Patel of ACS and Brian Morrissey of AdWeek
Sites such as Facebook and Twitter are not only great for connecting and sharing information with friends and clients but they are also a wealthy source of linkbacks but tread lightly. If your company has a profile page it will not show up in search results as they are treated with the same privacy as a person’s profile page. Instead create a group on Facebook for your company and invite people to it.
The same goes with Twitter, if your profile is set to private it will not get indexed.
First off its Andy Beal speaking about how to ‘Avoid Being a Twit on Twitter – Branding, Marketing, Twittering’
Apparently I have broken the first rule of twitter by not using my real name. Ok, who can spell my name without looking at my signature at the bottom of this post? Exactly, I am @deneyterrio. Why? Because I can
Andy states that you need to personalize your Twitter landing page so it breaks the monotony. He is now going through the basics of how to converse in twitter. Using the @ symbol before a username lets someone know you are talking to them. Type d before the username WITHOUT the @ symbol will send someone a direct message. Using # before a keyword actually creates a hash tag that lets you search other tweets about this term.
Beal is not a fan of the protected updates and in a marketing sense I can understand that(Please see opening salvo) but if you are an individual that would like to connect to people but you have a valid reason for not wanting complete strangers following you then use protected updates. I personally went to protected updates for a while as I was continually being followed by people that had 10 follower(none that I knew) and were following a few thousand. These people have different reasons for following that many people, mostly its for finding ideas et al.
Neil Patel is up now talking about Facebook. Most users are white – 73%. 30% make over 100k. 43% have never attended college, this isn’t people that are in high school these are actually people that have not attended college at all.
Over 90 million people are currently on Facebook and Patel points out that if you are active in the community people might want to get involved in other sites that you are active on. On sharing information Facebook is easy with user generated apps such as Simplaris Blogcast which automatically updates your profile whenever you post to a blog.
Dave Snyder is up now profiling FriendFeed. Friendfeed is essentially an RSS reader on steroids. Snyder has set up other ‘imaginary’ friends on friendfeed that he has imported specific blogs on. This way he can monitor one feed of many. This sort of bucketing honestly had never occurred to me, that is brilliant!
Friendfeed is also a great way to monitor your online reputation. I haven’t spent much time on Friendfeed and I will visit this more in the future. Thanks Dave!
The overall consensus seems to be that Facebook, feeds and micro-blogging are a great way to share and find great content.