Whether you are managing your own paid placement campaigns or have you have an agency managing it for you it is always good to learn the basics and a bit more and now you can.
Google is offering different levels of AdWords training in various cities, so no matter if you have never done PPC or have some experience there is something for everyone. Each seminar will be broken up in to a morning and afternoon session.
Here is a list of the three levels you can attend:
- AdWords 101 Beginner – This class will introduce online advertising and Google AdWords to those that are new to the PPC world. They will go over different types of online advertising, features and benefits of AdWords, how to create a new account and understanding the stats.
- AdWords 201 Intermediate – This class is for those that already attended the 101 class. This will focus on optimization techniques such as location targeting, demographic bidding and keyword optimization. You will also learn changes with the AdWords Editor and how to create compelling ads and brief introduction to TV, audio, print and the ad creation marketplace.
- AdWords 301 Advanced – This will be a class for those that have mastered the basics and are ready for a bit more. Here you will be able to focus on the psychology of search, understanding how people search, best practices of landing pages, content network optimization, placement targeting and advanced geographic targeting.
Find out if there is a city near you offering the Google AdWords Seminars and sign up now!
Don’t miss out on this great opportunity to learn the inside scoops, you will also receive a $50 value to use toward your Google AdWords Campaign, a Google USB thumb drive with all the seminar materials and other Google goodies…How cool is that?
For more information please contact the Search Engine Marketing Team at Schipul – email@example.com