Kevin Ryan is interviewing Lee Siegel author of Against the Machine.
Lee preceeds his answers that speaking badly about the internet here is much like being a givelte fish salesman in Damascus. Siegel, a sort of RahoDeb for the New Republic has come under fire for his positive comments about himself under an alias called ‘sprezzatura‘ The difference between him and RahoDeb is the simple audacity in the defense of Siegel. Sprezzatura made outlandish compliments about Siegel when someone would attack him online. Oh sure this is sort of the same thing as RahoDeb but publicly traded shares weren’t involved.
One of Siegel’s arguments is that too much information on the internet has made us more complacent or separated from actual news. Mass catastrophe gets as much attention as even the most mundane invention. This is true and I believe it is up to us to be more selective on what we focus on as human beings. This of course relies on the right morals being instilled as we grow up. Using that in a marketing perspective we need to fine tune our campaigns so we speak to a person not a group. Groups tend to be ineffective in its ability to make a decision. A single person can act and its that message we need to get out to people.