Google recently released an easy and fast way to create your own display ad in AdWords. 
To get started log into your AdWords account, navigate to your Ad Groups and you should see a notification to create a ‘New online campaign.’ Once you are there you can choose from a variety of templates such as Entertainment & Media, Financial Services, Retail, Travel, Direct Response and Interactive. If you have your own creative you can upload it to their system. If you need help with creating Google Display Ads let us know!
Look How Easy it is to Create Google Displays Ads!
Choose Your Demographic
Before you have your ad just right you’ll need to make sure it gets in front of the right people. Use the Placement Tool to choose the right demographics for your ad.
Placement Tool
Creating an Ad
Now that you have your demographic you can choose from predesigned templates or upload your own or your Schipul designed creative into Google Adwords. Choose your ad text, upload your logo and then set your budget.
Google Display Ads – Wow That Was Easy Now What?
Like any type of marketing you want to be sure that it is effective and the only way to do that is to measure your traffic. One of the newest reports in the Google AdWords stable is the PPR or Placement Performance Report. Sit back and let your ads run for a week or two, run this report and see where your ads are hitting them out of the park and see where you are striking out.
Don’t get discouraged if some sites don’t bring you any traffic. This happens all the time and the beauty of having reports like these is recognizing where you aren’t performing and stopping it
Google Display Ads Tutorial Video
For more information please contact the Search Engine Marketing Team at Schipul – sem@schipul.com