MySpace is set to launch myAds tonight. What is myAds? It’s MySpace’s version of Google AdWords or Facebook Ads, allowing you to run your own advertising over their network in the form of display ads(no word yet on when they will get text ads).
So how does it work? First off you’ll need to have a MySpace account to send traffic to. Once you have that set up a myAds account and create a campaign. Once you name your campaign you need to create an ad. myAds come in two template choices – banner – 728 x 90 or block – 300 x 250. You can also create your own add and upload it to the site. Next up is choosing your demographic or audience to advertise to. Once you target your audience your ad appears on MySpace, people click on it, they visit your profile and they then give you money! It’s as easy as that, well not quite. The part about them giving you money is just a perfect world situation.
Is myAds right for me?
That depends on what you do. MySpace was started to promote bands and individuals signed up so they could comment on bands pages. Soon other people were flocking to MySpace and it became the epicenter of cool online. For some people, mostly young, MySpace was the center of the universe but due to a few factors, mostly new sites and the shear ugliness of MySpace, its grow to slowly declined over the last year. What are the new sites? Well there are a few out there like Virb that are visually more appealing but the site that really stole their thunder is Facebook. Facebook is simply more open to the end user to manipulate and socialize than MySpace. With MySpace you can comment on or in some cases spam a users profile. Facebook has opened its door to developers and allowed anyone to create an application that lets users interact with one another. Some are cool but honestly most of them are pretty damn annoying like the Super Poke function. I really wish that one would go away.
Should I advertise on myAds?
That depends on what you do. The median audience for MySpace is a young person who is into music. If your end user doesn’t fit that demographic i.e. You sell gas storage space for the energy sector myAds and MySpace might not be for you. Facebook wouldn’t necessarily suit your needs either. In that case you would want to stick with Google AdWords. If your end user fits that mold do a little research and see if you need to advertise on MySpace or Facebook or both.
How do I choose myAds over Facebook Ads
Below is a Google Trend report on MySpace vs Facebook based on how many searches each site gets. As you can see in the early part of this year Facebook has skyrocketed past MySpace in search results. More people looking means more eyes on your ads.
This is just one marketers opinion though.