Google announced yesterday that it’s ad platform Google AdWords will now be available to mobile phones with full HTML internet browsers. These ads will appear in almost the same way they appear on your regular computer screening(some reformatting will happen) but you don’t have to reformat your on page content to serve these user or even create mobile pages to serve these ads.
Google also recently launched their new results page for mobile users and I am sure it looks great on the iPhone but I am a Blackberry user and somehow my Google home page changed as well and quite frankly it looks and acts horrible. I sure hope they return the non HTML mobile view back to the way it was.
For more info on Google Mobile Ads check out their video