Drupal (for those that don’t know) is a very popular open-source content management system (CMS). It is built to be very lightweight at the core level. Features are added in by using modules that are submitted by the Drupal development community. They can help to create new content, work with users, add media, and of course, help automate the process of search engine optimizing your site. The following modules are essential to help the SEO of your site.
SEO Drupal Modules
Pathauto – Creates automatic URL aliases based on patterns created by the Token module. Includes options for taxonomy, user, content types, and others. This module is very flexible and allows you to modify the URLs for any page on the site.
XML Sitemap – Creates a sitemap based on the sitemaps.org spec. Also allows for submission to search engines with the required api keys. An XML Sitemap is the best way to show the search engines of new content on your site and this module can create that sitemap very easily for you.
Google Analytics – This is a fully loaded analytics tracking solution. Just imput the UA number for your site and the tracking code will be included on every page. Allows for blocking tracking on certain pages, tracking by role, downloads, and other metrics.
Page Title – Similar to Pathauto, but for meta Title Tags. You can setup patterns for different pieces of content. It also allows the option for a user to override and individual page’s Title Tag.
Global Redirect – Creates 301 redirects for different urls on the same site, like node/1, node?q=1, and /about-us/. This is great for making sure you aren’t splitting your rank between different URLs for the same page. Global Redirect also makes sure your URLs are all uniform by stripping the final “/”. This is a great help in Google Analytics reports so you know that every pageview is counted appropriately.
Nodewords – This allows you set meta description and keywords for individual nodes and views. Newer beta versions also include the ability to add a meta confirmation tag for Google Webmaster Tools. This way you do not need to edit your templates or upload a file.
SEO Checklist – This module is a great place to help keep track of all of the above modules and more. There are quite a few things that can be setup to automate your site’s SEO performance. SEO Checklist helps you keep all of these things straight.
Drupal SEO Performance
Because of these wonderful modules, Drupal is regarded as one of the top performing CMS platforms for SEO. With the tools above, you are able to configure everything to run in the background, so you can focus on your pages and your content and not have to worry too much about the technical details.
Other CMS platforms are able to accomplish some of these things, but very few if any are able to do everything for CMS that Drupal does with these modules. The other SEO benefit is that as search engine optimization changes, the Drupal community can adapt and quickly update the modules. The Drupal admin system can notify you of updates to you modules to make sure your site is kept up-to-date.