We had the opportunity to speak at the Houston IMA annnual Interactive Strategies Conference in this week. The toughest part of the conference was not being able to see all the good quality presentations since there were multiple session tracks for the day.
We happen to think Holiday and Seasonal trends are pretty insightful and shared how you can optimize your web campaigns for both traditional holidays or even make your own holidays to support your business. Flip through the slidedeck to learn how we research phrases and trends to forecast opportunities. We then help clients set editorial and planning calendars for specific dates and know what they should be looking forward to for the next campaign.
If you would like more information and resources about Holiday Search Engine Optimization for all season of the year, contact our Houston Search Engine Marketing Team.
This is a really useful presentation – you're absolutely right that some search trends vary wildly according to the time of year. After all, no-one searches for skis in the summer! I particularly like how you've taken the time to annotate the Google Insights and SERPs. Far more insightful than just posting one screenshot after another.
For a small business to stand out among the rest it needs to have a strong website Search Engine Marketing. SEM will boost your business website views which gives you leads. Google Ad is one example of marketing development to advertise business.